Description
SWOT ANALYSIS OF VIDEOCON DIGITAL TV
Videocon Digital TV
Parent Company
Videocon
Category
Digital TV Set Top Boxes
Sector
Media and broadcasting
Tagline/ Slogan
Direct Hai Correct Hai,Digital DTH Service
USP
Highest number of channels, Aslihd service
STP
Segment
Digital TV services
Target Group
Households looking for TV channels
Positioning
High quality service as it is direct to home connection
SWOT Analysis
1. The Videocon brand name which has a strong legacy 2. 440+ channels available for the customer to choose from 3. Most number of ASLI HD channels 4. Good branding and marketing through TVCs and print ad campaigns involving celebrities 5. Direct to home connection services apart from offering good Strength customer support services
1. Late entrant in the market hence limited market share 2. Has not been able to penetrate as much as some of the other Weakness competitors
1. Changing tastes of the consumers who are ready to accept wide variety of channels which can be tapped 2.Increasing purchasing power parity Opportunity 3. Increase of awareness of 3d so as it is first mover in this 3d segment
1. Heavy competition from the competitors 2. Price sensitive customers 3. Govt regulations which lead to digitization of cable which increases the quality of the existing cable networks leading to completion as it is Threats provided at cheaper price
Competition
1. Airtel Digital TV 2.Sun direct Competitors 3.Tata Sky
doc_472934048.docx
SWOT ANALYSIS OF VIDEOCON DIGITAL TV
Videocon Digital TV
Parent Company
Videocon
Category
Digital TV Set Top Boxes
Sector
Media and broadcasting
Tagline/ Slogan
Direct Hai Correct Hai,Digital DTH Service
USP
Highest number of channels, Aslihd service
STP
Segment
Digital TV services
Target Group
Households looking for TV channels
Positioning
High quality service as it is direct to home connection
SWOT Analysis
1. The Videocon brand name which has a strong legacy 2. 440+ channels available for the customer to choose from 3. Most number of ASLI HD channels 4. Good branding and marketing through TVCs and print ad campaigns involving celebrities 5. Direct to home connection services apart from offering good Strength customer support services
1. Late entrant in the market hence limited market share 2. Has not been able to penetrate as much as some of the other Weakness competitors
1. Changing tastes of the consumers who are ready to accept wide variety of channels which can be tapped 2.Increasing purchasing power parity Opportunity 3. Increase of awareness of 3d so as it is first mover in this 3d segment
1. Heavy competition from the competitors 2. Price sensitive customers 3. Govt regulations which lead to digitization of cable which increases the quality of the existing cable networks leading to completion as it is Threats provided at cheaper price
Competition
1. Airtel Digital TV 2.Sun direct Competitors 3.Tata Sky
doc_472934048.docx