Description
SWOT ANALYSIS OF VICTORIAS SECRET
Victorias Secret
Parent Company
Limited Brands Apparel and Accessories
Category
Sector
Lifestyle and Retail
Tagline/ Slogan
She got an Extreme Makeover
USP
Premium designer inner wear
STP
Segment
Premium women innerwear lingerie segment
Target Group
High society women from the urban areas
Positioning
A Bold fashion statement.
SWOT Analysis
1.Strong company brand presence with over 1000 company stores across the globe. 2. Company’s strong advertising strategies with several top notch models as brand ambassadors has been a success. 3. The company’s sub-brand Pink targeting late teen and college age teens has been a great success. 4. The company’s active online marketing wherein they have active blogs, catalogues to create awareness about their product lines. 5.The brand uses organic and fair trade raw materials for it’s clothing Strength lines.
1.Several competitors means customers have a lot of choices and brand switching is high 2.Fake products with the same name affect sales as well as brand Weakness image
1. The brand can extend its portfolio by foraying into different lines to expand its offering. 2. The brand can focus on markets like Asia where it has limited reach. 3. The brand could create online digital dressing rooms to create a Opportunity greater appeal for their products.
1. Due to limited resources the company can face serious issues in lieu of an economic downturn 2.The highly fragmented fashion industry would mean less brand loyalty . Threats 3. Fake imitation and replicas
Competition
1. Sara Lee Competitors 2. Fredrick’s
doc_800970331.docx
SWOT ANALYSIS OF VICTORIAS SECRET
Victorias Secret
Parent Company
Limited Brands Apparel and Accessories
Category
Sector
Lifestyle and Retail
Tagline/ Slogan
She got an Extreme Makeover
USP
Premium designer inner wear
STP
Segment
Premium women innerwear lingerie segment
Target Group
High society women from the urban areas
Positioning
A Bold fashion statement.
SWOT Analysis
1.Strong company brand presence with over 1000 company stores across the globe. 2. Company’s strong advertising strategies with several top notch models as brand ambassadors has been a success. 3. The company’s sub-brand Pink targeting late teen and college age teens has been a great success. 4. The company’s active online marketing wherein they have active blogs, catalogues to create awareness about their product lines. 5.The brand uses organic and fair trade raw materials for it’s clothing Strength lines.
1.Several competitors means customers have a lot of choices and brand switching is high 2.Fake products with the same name affect sales as well as brand Weakness image
1. The brand can extend its portfolio by foraying into different lines to expand its offering. 2. The brand can focus on markets like Asia where it has limited reach. 3. The brand could create online digital dressing rooms to create a Opportunity greater appeal for their products.
1. Due to limited resources the company can face serious issues in lieu of an economic downturn 2.The highly fragmented fashion industry would mean less brand loyalty . Threats 3. Fake imitation and replicas
Competition
1. Sara Lee Competitors 2. Fredrick’s
doc_800970331.docx