Description
SWOT ANALYSIS OF VICTORIA BEER
Victoria Beer
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Brewed since 1865. Imported since 2010.
USP
The beer cracked the top 20 of foreign beers in its first year. STP
Segment
Beverage segment
Target Group
Upper class & Upper middle class individuals.
A solid Mexican beer with some substance that's both drinkable and Positioning suitable for knocking back a few beers on a hot day with a little lime. SWOT Analysis
1. Iconic status in Mexico. 2. At four percent alcohol, it's an easy drinking beer. 3. Highly recognizable packaging, bottle design and slogans. 4. It is also popular in countries outside of Mexico. Strength 5. Good presence and availability
1. A limited product line. 2. International distribution is limited in some countries. Weakness 3. Sold at prices far above retail for a lager of its caliber.
1. Further expansion into untapped international markets. 2. Further acquisition of venues, events or sponsorships to increase awareness. 3. Expanding product line to suit all sub-segments. Opportunity 4. Grupo Modelo, aided by exports, has become the world’s seventh-
biggest brewer and the largest seller of U.S. imported beers.
1. International competition. 2. Discounting of premium beers. 3. Health conscious consumers drinking less beer. Threats 4. Political restrictions limiting international distribution. Competition
1.Budweiser 2.Mills. Competitors 3.Heineken.
doc_452654159.docx
SWOT ANALYSIS OF VICTORIA BEER
Victoria Beer
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Brewed since 1865. Imported since 2010.
USP
The beer cracked the top 20 of foreign beers in its first year. STP
Segment
Beverage segment
Target Group
Upper class & Upper middle class individuals.
A solid Mexican beer with some substance that's both drinkable and Positioning suitable for knocking back a few beers on a hot day with a little lime. SWOT Analysis
1. Iconic status in Mexico. 2. At four percent alcohol, it's an easy drinking beer. 3. Highly recognizable packaging, bottle design and slogans. 4. It is also popular in countries outside of Mexico. Strength 5. Good presence and availability
1. A limited product line. 2. International distribution is limited in some countries. Weakness 3. Sold at prices far above retail for a lager of its caliber.
1. Further expansion into untapped international markets. 2. Further acquisition of venues, events or sponsorships to increase awareness. 3. Expanding product line to suit all sub-segments. Opportunity 4. Grupo Modelo, aided by exports, has become the world’s seventh-
biggest brewer and the largest seller of U.S. imported beers.
1. International competition. 2. Discounting of premium beers. 3. Health conscious consumers drinking less beer. Threats 4. Political restrictions limiting international distribution. Competition
1.Budweiser 2.Mills. Competitors 3.Heineken.
doc_452654159.docx