Description
SWOT ANALYSIS OF VF CORPORATION
VF Corporation
Parent Company
VF Corporation
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
We fit your life
A brand, which is highly innovative, trendy and fashionable at an USP affordable rate.
STP
Men and women who want one roof to shop a variety of clothes with a Segment medium to high purchasing power.
Target Group
Urban and semi urban population
A brand, which gives the customers a plethora of options to choose from Positioning at an affordable price.
SWOT Analysis
1.The Brand has over 1000 stores all around the world and employees nearly 50,000 employees. 2. The brand is very innovative and is one of the companies in the world to have a innovation fund which holds different amount of funds just allocated for innovation. 3.The brands under the company are in leading position in different countries, which strengthens the brand equity of the company. 4.The company is very diverse, their products range from brands, which provide Jeanswear, sportswear, Image wear, outdoors wear, which provides the company a large customer base. 5.The brand is a strong cash flow generator and has a strong financial Strength performance
1. Less and brand awareness penetration in global markets 2. Global clothing companies competition means scope for market share Weakness growth limited
Opportunity
1. Increasing direct to consumer sales will increase the margins of the
company, which will also reduce the wholesaler dependence. 2. E-commerce should be used for more growth
1. Growing raw material costs 2. Fluctuating currencies and economic conditions Threats 3. Stiff competition from domestic and international players
Competition
1. Columbia Sportswear 2. Sears Competitors 3. GAP
doc_941509517.docx
SWOT ANALYSIS OF VF CORPORATION
VF Corporation
Parent Company
VF Corporation
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
We fit your life
A brand, which is highly innovative, trendy and fashionable at an USP affordable rate.
STP
Men and women who want one roof to shop a variety of clothes with a Segment medium to high purchasing power.
Target Group
Urban and semi urban population
A brand, which gives the customers a plethora of options to choose from Positioning at an affordable price.
SWOT Analysis
1.The Brand has over 1000 stores all around the world and employees nearly 50,000 employees. 2. The brand is very innovative and is one of the companies in the world to have a innovation fund which holds different amount of funds just allocated for innovation. 3.The brands under the company are in leading position in different countries, which strengthens the brand equity of the company. 4.The company is very diverse, their products range from brands, which provide Jeanswear, sportswear, Image wear, outdoors wear, which provides the company a large customer base. 5.The brand is a strong cash flow generator and has a strong financial Strength performance
1. Less and brand awareness penetration in global markets 2. Global clothing companies competition means scope for market share Weakness growth limited
Opportunity
1. Increasing direct to consumer sales will increase the margins of the
company, which will also reduce the wholesaler dependence. 2. E-commerce should be used for more growth
1. Growing raw material costs 2. Fluctuating currencies and economic conditions Threats 3. Stiff competition from domestic and international players
Competition
1. Columbia Sportswear 2. Sears Competitors 3. GAP
doc_941509517.docx