Description
SWOT ANALYSIS OF VERIZON COMMUNICATIONS
Verizon Communications
Parent Company
Bell Atlantic & GTE (Previously a part of AT&T)
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Rule the Air; America’s Largest and Most Reliable Network
USP
Largest Wireless Carrier in US
STP
Segment
Mobile phone users and businesses
Target Group
Young population, Net and mobile savvy
Positioning
Excellent network and IP infrastructure
SWOT Analysis
1. Strong reputation of network coverage with 100 million plus wireless subscribers 2. 4G Network capabilities 3. Brand Recognition & Global Goodwill 4. Largest wireless carrier in US 5. Provides services like Fixed-line and mobile telephony, broadband and fixed-line internet services, digital television and network services Strength 6. Over 190,000 employees
1. Higher prices when compared to other players 2. Presence limited to primarily Americas and not a major player like a Weakness few other established telecom operators
1. Expansion of audio conferencing access 2. VOIP business and its growth Opportunity 3. International Expansion & Regional acquisitions
1. Intense competition in the saturated US market 2. FCC regulations Threats 3. Cannibalization due to VOIP and wireless offerings
Competition
1. AT&T 2. Sprint Nextel Competitors 3.T- Mobile
doc_445156073.docx
SWOT ANALYSIS OF VERIZON COMMUNICATIONS
Verizon Communications
Parent Company
Bell Atlantic & GTE (Previously a part of AT&T)
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Rule the Air; America’s Largest and Most Reliable Network
USP
Largest Wireless Carrier in US
STP
Segment
Mobile phone users and businesses
Target Group
Young population, Net and mobile savvy
Positioning
Excellent network and IP infrastructure
SWOT Analysis
1. Strong reputation of network coverage with 100 million plus wireless subscribers 2. 4G Network capabilities 3. Brand Recognition & Global Goodwill 4. Largest wireless carrier in US 5. Provides services like Fixed-line and mobile telephony, broadband and fixed-line internet services, digital television and network services Strength 6. Over 190,000 employees
1. Higher prices when compared to other players 2. Presence limited to primarily Americas and not a major player like a Weakness few other established telecom operators
1. Expansion of audio conferencing access 2. VOIP business and its growth Opportunity 3. International Expansion & Regional acquisitions
1. Intense competition in the saturated US market 2. FCC regulations Threats 3. Cannibalization due to VOIP and wireless offerings
Competition
1. AT&T 2. Sprint Nextel Competitors 3.T- Mobile
doc_445156073.docx