Description
SWOT ANALYSIS OF VAN CLEEF AND ARPELS
Van Cleef and Arpels
Parent Company
Van Cleef and Arpels
Category
Jewellery and Diamonds
Sector
Lifestyle and Retail
Tagline/ Slogan
Timeless beauty
Innovation in terms of product, creativity in designs and distribution USP channels.
STP
Segment
Woman who are mostly earners from Elite class
Woman who loves traditional Italy designs and the craftsmanship which Target Group has a different and unique design approach
Positioning
Unparallel craftsmanship ,technical prowess
SWOT Analysis
1. Use of various techniques to make the rubies and Safire pieces to work out together and the designs are unique from last 40 yrs of manufacturing, Innovation in terms of product 2. Large network as set up in 120 countries all over the world 3. Unique expertise and High jewellery finishing confer to the collection of brilliance 4. Use of ERP software to keep the delivery times fast and the entry of materials in the record can happen quickly 5. One of the most popular jewellery brand among international Strength celebrities and royal families
1. Needs to focus the growing countries like China, India Weakness 2. Limited market share due to the presence of intense competition
1. Their main Focus was to mainly target the boutique openings in high-growth markets 2.Also to limit the substantial production and inventory build-up and to keep operating costs, working cost etc under strict control were timely and effective 3.Expansion and Integration of boutiques all over world, by focusing in Opportunity growing markets like China, Asia Pacific
1. Continuous increase prices of raw materials and the input costs 2. Euro crisis can also be a threat to its operations in European Threats countries.
Competition
1.Ciemme Jewellery 2.Tanishq Competitors 3.Gitanjali
doc_639221506.docx
SWOT ANALYSIS OF VAN CLEEF AND ARPELS
Van Cleef and Arpels
Parent Company
Van Cleef and Arpels
Category
Jewellery and Diamonds
Sector
Lifestyle and Retail
Tagline/ Slogan
Timeless beauty
Innovation in terms of product, creativity in designs and distribution USP channels.
STP
Segment
Woman who are mostly earners from Elite class
Woman who loves traditional Italy designs and the craftsmanship which Target Group has a different and unique design approach
Positioning
Unparallel craftsmanship ,technical prowess
SWOT Analysis
1. Use of various techniques to make the rubies and Safire pieces to work out together and the designs are unique from last 40 yrs of manufacturing, Innovation in terms of product 2. Large network as set up in 120 countries all over the world 3. Unique expertise and High jewellery finishing confer to the collection of brilliance 4. Use of ERP software to keep the delivery times fast and the entry of materials in the record can happen quickly 5. One of the most popular jewellery brand among international Strength celebrities and royal families
1. Needs to focus the growing countries like China, India Weakness 2. Limited market share due to the presence of intense competition
1. Their main Focus was to mainly target the boutique openings in high-growth markets 2.Also to limit the substantial production and inventory build-up and to keep operating costs, working cost etc under strict control were timely and effective 3.Expansion and Integration of boutiques all over world, by focusing in Opportunity growing markets like China, Asia Pacific
1. Continuous increase prices of raw materials and the input costs 2. Euro crisis can also be a threat to its operations in European Threats countries.
Competition
1.Ciemme Jewellery 2.Tanishq Competitors 3.Gitanjali
doc_639221506.docx