Description
SWOT ANALYSIS OF USA TODAY
USA Today
Parent Company
Gannett Company Inc.
Category
National American Daily Newspaper
Sector
Newspapers
Tagline/ Slogan
Makes life easier by delivering the world to the reader
USP
Widest circulated print newspaper in the United States
STP
Segment
English reading population
Target Group
Professionals, businessmen and politicians
Positioning
Delivers the world in the form of news at your door step
SWOT Analysis
1. It is distributed in all fifty states of USA along with Canada and United Kingdom 2. Known for easy to read and comprehend news 3. State by state round up of headlines is an attractive feature 4. Sufficiently different in aesthetics to be recognized in a news stand easily Strength 5. Good US and world news coverage
1.Not able to gather online subscribers as Wall Street Journal 2.USA Today television suffered from low ratings and negative review Weakness from critics
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.Wall Street journal 2.The New York Times Competitors 3.Los Angeles Times
doc_316120961.docx
SWOT ANALYSIS OF USA TODAY
USA Today
Parent Company
Gannett Company Inc.
Category
National American Daily Newspaper
Sector
Newspapers
Tagline/ Slogan
Makes life easier by delivering the world to the reader
USP
Widest circulated print newspaper in the United States
STP
Segment
English reading population
Target Group
Professionals, businessmen and politicians
Positioning
Delivers the world in the form of news at your door step
SWOT Analysis
1. It is distributed in all fifty states of USA along with Canada and United Kingdom 2. Known for easy to read and comprehend news 3. State by state round up of headlines is an attractive feature 4. Sufficiently different in aesthetics to be recognized in a news stand easily Strength 5. Good US and world news coverage
1.Not able to gather online subscribers as Wall Street Journal 2.USA Today television suffered from low ratings and negative review Weakness from critics
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Parodies and negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.Wall Street journal 2.The New York Times Competitors 3.Los Angeles Times
doc_316120961.docx