Description
SWOT ANALYSIS OF UNITED PARCEL SERVICE

United Parcel Service (UPS)

Parent Company

United Parcel Service

Category

Courier & Transportation Services

Sector

Transportation & Logistics

What Can Brown Do For You? ; Worldwide Delivery Service; We run the Tagline/ Slogan tightest ship in the shipping business

USP

Use of Continuous Decent Approach (CDA) to save fuel

STP

Segment

Business/companies that want to ship export packages nationally

Shipping envelopes and packages; anyone around the world who wants Target Group to ship an envelope or package

Positioning

World’s most admired mail, package & freight delivery company

SWOT Analysis

1. Servicing more than 200 countries and territories with approximately 4,00,000 employees worldwide 2. Brand name and a Top Fortune 500 Company 3. Advanced supply chain 5. Vast network across the globe 5. Largest package deliveries company in the world in terms of both Strength revenue & volume

1.Since this is a competitive segment, the market share growth is limited Weakness 2.Brand is often dependent on delivery boys at touch points

1.Deregulation in the trucking industry 2.Global Expansion through tie-ups Opportunity 3.Online shopping and distribution

1.Incoming of new entrants with lower operating costs & nonunion labors 2.Fluctuations in exchange rate Threats 3.Continuous rise in oil prices

Competition

1.United States Postal Service 2.Deutsche Post 3.FedEx 4.Canada Post Competitors 5. DHL



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