Description
SWOT ANALYSIS OF UNIQLO
Uniqlo
Parent Company
Fast Retailing Ltd
Category
Retail stores
Sector
Retail and lifestyle
Tagline/ Slogan
Driven by innovation
USP
Unique high fashion
STP
Segment
Departmental and retail store chain
Target Group
Middle class and premium class households
Positioning
Huge variety of styles and high quality at affordable prices
SWOT Analysis
1. Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits. 2.The company also operates innearly 15 countries worldwide 3.Offer very discounted prices which increase footfall in store 4.Strong presence in international market 5. Uniqlo had begun outsourcing their clothing manufacturing to factories in China where labor was cheap, a well-established corporate practice Strength 6. A strong workforce of over 30,000 employees
1.Despite being a popular brand it has a limited brand recall 2.Bargaining power of customers is high hence brand switching affects Weakness value
1.Good brand image could leverage on that and increase product portfolio along with clothing 2. The brand can promote itself by viral advertising and aggressive social media usage Opportunity 3.High opportunity in campaign in various sports events
4. Increase global presence
1. Increasing competition from domestic market and global players 2.Strategic cost leadership is not long term sustainable 3. Brand switching could happen easily as only concentrated target segment for clothing Threats 3.Regulation in different countries for FDI pull on aggressive growth
Competition
1. Walmart Competitors 2. Tesco
doc_272241653.docx
SWOT ANALYSIS OF UNIQLO
Uniqlo
Parent Company
Fast Retailing Ltd
Category
Retail stores
Sector
Retail and lifestyle
Tagline/ Slogan
Driven by innovation
USP
Unique high fashion
STP
Segment
Departmental and retail store chain
Target Group
Middle class and premium class households
Positioning
Huge variety of styles and high quality at affordable prices
SWOT Analysis
1. Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits. 2.The company also operates innearly 15 countries worldwide 3.Offer very discounted prices which increase footfall in store 4.Strong presence in international market 5. Uniqlo had begun outsourcing their clothing manufacturing to factories in China where labor was cheap, a well-established corporate practice Strength 6. A strong workforce of over 30,000 employees
1.Despite being a popular brand it has a limited brand recall 2.Bargaining power of customers is high hence brand switching affects Weakness value
1.Good brand image could leverage on that and increase product portfolio along with clothing 2. The brand can promote itself by viral advertising and aggressive social media usage Opportunity 3.High opportunity in campaign in various sports events
4. Increase global presence
1. Increasing competition from domestic market and global players 2.Strategic cost leadership is not long term sustainable 3. Brand switching could happen easily as only concentrated target segment for clothing Threats 3.Regulation in different countries for FDI pull on aggressive growth
Competition
1. Walmart Competitors 2. Tesco
doc_272241653.docx