Description
SWOT ANALYSIS OF UNION PACIFIC
Union Pacific
Parent Company
Union Pacific Railroad
Category
Railroads
Sector
Transportation and Logistics
Tagline/ Slogan
Building America
USP
The largest railroad network in United States
STP
Segment
Business which require transportation and logistics services
Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, Target Group and automobiles and parts
Positioning
North America's premier railroad franchise
SWOT Analysis
1. Strong Operational Network in US 2. Robust Financial performance 3. Diversified revenue streams 4. More than 40,000 employees and operates more than 8,000 locomotives on 32,000+ miles in 23 states of central and western Strength United states
1. Heavy dependence on few suppliers Weakness 2. Relatively low global tie-ups and presence
1. Positive outlook of US agricultural trade 2. Increasing demand of coal in US Opportunity 3. Emerging markets and expansion abroad
1. Slowdown in US economy 2. Rising oil prices Threats 3. External changes (government, politics, taxes etc.)
Competition
1. BNSF Railway 2. American commercial lines Inc. Competitors 3. CNX transportation Inc.
doc_427231192.docx
SWOT ANALYSIS OF UNION PACIFIC
Union Pacific
Parent Company
Union Pacific Railroad
Category
Railroads
Sector
Transportation and Logistics
Tagline/ Slogan
Building America
USP
The largest railroad network in United States
STP
Segment
Business which require transportation and logistics services
Transportation of chemicals, coal, food and food products, forest products, grain and grain products, intermodal, metals and minerals, Target Group and automobiles and parts
Positioning
North America's premier railroad franchise
SWOT Analysis
1. Strong Operational Network in US 2. Robust Financial performance 3. Diversified revenue streams 4. More than 40,000 employees and operates more than 8,000 locomotives on 32,000+ miles in 23 states of central and western Strength United states
1. Heavy dependence on few suppliers Weakness 2. Relatively low global tie-ups and presence
1. Positive outlook of US agricultural trade 2. Increasing demand of coal in US Opportunity 3. Emerging markets and expansion abroad
1. Slowdown in US economy 2. Rising oil prices Threats 3. External changes (government, politics, taxes etc.)
Competition
1. BNSF Railway 2. American commercial lines Inc. Competitors 3. CNX transportation Inc.
doc_427231192.docx