Description
SWOT ANALYSIS OF UNINOR
Uninor
Parent Company
Unitech; Telenor
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Ab mera Number hai; Experience Change
USP
You can choose your last 6 digits of your uninor number as per your choice
STP
Segment
Teenagers, youngsters
Target Group
Youth from middle class
Positioning
Aim to be the best
SWOT Analysis
Strength
1.Joint venture between worlds 6th largest telecom company and India's 2nd largest real estate company 2.Good brand advertising 3. Good brand visibility
Weakness
1.It operates on 2G 2.Still not launched postpaid schemes 3.Lack of good brand visibility 4.Low brand loyalty
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market 4.Value added services
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Airtel Tata Docomo MTNL BSNL Tata Indicom Virgin
doc_794327342.docx
SWOT ANALYSIS OF UNINOR
Uninor
Parent Company
Unitech; Telenor
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Ab mera Number hai; Experience Change
USP
You can choose your last 6 digits of your uninor number as per your choice
STP
Segment
Teenagers, youngsters
Target Group
Youth from middle class
Positioning
Aim to be the best
SWOT Analysis
Strength
1.Joint venture between worlds 6th largest telecom company and India's 2nd largest real estate company 2.Good brand advertising 3. Good brand visibility
Weakness
1.It operates on 2G 2.Still not launched postpaid schemes 3.Lack of good brand visibility 4.Low brand loyalty
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market 4.Value added services
Threats
1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone Reliance Airtel Tata Docomo MTNL BSNL Tata Indicom Virgin
doc_794327342.docx