Description
SWOT ANALYSIS OF UMBRO
Umbro
Parent Company
Nike Inc
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Go Out There; Tailored by
USP
English Football tailoring
STP
Segment
Apparel for athletics
Target Group
Athletes who play football
Positioning
Sportswear and football equipment brand
SWOT Analysis
1. Presence in around 90 countries 2. Enduring presence of 85 years in Manchester with launch of kits for them 3. Strong management as it is a subsidy of Nike 4. Strong brand equity and financial position Strength 5. Excellent branding and advertising through
1. High brand switching among customers with many other powerful sports brands available 2. Limited presence in emerging economies as compared to a few other Weakness popular brands
1. Product differentiation which can label the brand as fashion brand 2. Tie- up with more emerging sports team Opportunity 3. More branding and innovation needed as it comes under Nike
1. Fake imitations from other local brands 2. Brands which offer same style at lesser cost Threats 3.Nike the parent brand is very established brand may eat the market
share of Umbro
Competition
1.Adidas 2.Nike 3.Lotto Competitors 4.Puma
doc_451057856.docx
SWOT ANALYSIS OF UMBRO
Umbro
Parent Company
Nike Inc
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Go Out There; Tailored by
USP
English Football tailoring
STP
Segment
Apparel for athletics
Target Group
Athletes who play football
Positioning
Sportswear and football equipment brand
SWOT Analysis
1. Presence in around 90 countries 2. Enduring presence of 85 years in Manchester with launch of kits for them 3. Strong management as it is a subsidy of Nike 4. Strong brand equity and financial position Strength 5. Excellent branding and advertising through
1. High brand switching among customers with many other powerful sports brands available 2. Limited presence in emerging economies as compared to a few other Weakness popular brands
1. Product differentiation which can label the brand as fashion brand 2. Tie- up with more emerging sports team Opportunity 3. More branding and innovation needed as it comes under Nike
1. Fake imitations from other local brands 2. Brands which offer same style at lesser cost Threats 3.Nike the parent brand is very established brand may eat the market
share of Umbro
Competition
1.Adidas 2.Nike 3.Lotto Competitors 4.Puma
doc_451057856.docx