Description
SWOT ANALYSIS OF TWITTER
Twitter
Parent Company
Twitter Incorporation
Category
Website- Social Networking
Sector
Media and Entertainment
Tagline/ Slogan
Follow your interests; Yours to Discover
A micro-blogging websites on which the celebrity accounts are highly USP credible
STP
Segment
Internet utilizing computer users
Target Group
People looking to follow their favorite celebrities and brands
Positioning
Positioned as a social networking and micro-blogging website
SWOT Analysis
1.A good brand image in market for credible celebrity accounts 2. One of the early market entrants 3. Speedy and concise updates enabled 4. Highly preferred by organizations or celebrities for business or publicity purpose 5. Has a strong brand name already and popular mascot the bluebird Strength 6.Great platforms to interact with their customers
1. Unequal distribution of tweets. 90% of tweets are coming from the top 10% of the users. 2.Unable to innovate to offer newer features Weakness 3.The business model has limited scope for expansion
1. It may become the dominant way for businesses to communicate with their customers. 2.To invite more celebrities and organizations to create credible accounts Opportunity 3.Integrate with more telecom operators or similar companies
1. Competitors present in market 2.New upcoming social networking websites Threats 3.Fake accounts and hacking instances
Competition
1. Facebook 2.Tumblr Competitors 3. Jaiku
doc_898344743.docx
SWOT ANALYSIS OF TWITTER
Parent Company
Twitter Incorporation
Category
Website- Social Networking
Sector
Media and Entertainment
Tagline/ Slogan
Follow your interests; Yours to Discover
A micro-blogging websites on which the celebrity accounts are highly USP credible
STP
Segment
Internet utilizing computer users
Target Group
People looking to follow their favorite celebrities and brands
Positioning
Positioned as a social networking and micro-blogging website
SWOT Analysis
1.A good brand image in market for credible celebrity accounts 2. One of the early market entrants 3. Speedy and concise updates enabled 4. Highly preferred by organizations or celebrities for business or publicity purpose 5. Has a strong brand name already and popular mascot the bluebird Strength 6.Great platforms to interact with their customers
1. Unequal distribution of tweets. 90% of tweets are coming from the top 10% of the users. 2.Unable to innovate to offer newer features Weakness 3.The business model has limited scope for expansion
1. It may become the dominant way for businesses to communicate with their customers. 2.To invite more celebrities and organizations to create credible accounts Opportunity 3.Integrate with more telecom operators or similar companies
1. Competitors present in market 2.New upcoming social networking websites Threats 3.Fake accounts and hacking instances
Competition
1. Facebook 2.Tumblr Competitors 3. Jaiku
doc_898344743.docx