Description
SWOT ANALYSIS OF TWENTY FOUR SEVEN CONVENIENCE STORE
Twenty Four Seven Convenience Store
Parent Company
Godfrey Phillips India Limited
Category
Food and Beverages
Sector
Retail
Tagline/ Slogan
Always open
USP
Wide range of services and is open round the clock
STP
Segment
Convenience retail stores
Target Group
Upper middle class and middle class people
Preferred choice of the modern, busy consumer for round-the-clock Positioning convenience in a friendly and safe environment.
SWOT Analysis
1.Only store to be open round the clock 2. Offers wide range of services including Couriers domestic and international, PVR movie tickets, Air, Rail & Bus tickets, Drop boxes for cheque payments or various services 3. Low labor cost of skilled ones 4. Increasing number of people in earning category Strength 5. Good brand presence and service offerings
1. It is a beginner in the retail field and has comparatively less experience Weakness 2. Not much advertising, less visibility
1. Open more stores across the country Opportunity 2. Improve visibility and carve a niche for itself
1. Strong foothold of competitors Threats 2. People may not trust it this early in business
Competition
1. Reliance Fresh 2. More 3. Spencers Competitors 4. Big Bazaar
doc_731565432.docx
SWOT ANALYSIS OF TWENTY FOUR SEVEN CONVENIENCE STORE
Twenty Four Seven Convenience Store
Parent Company
Godfrey Phillips India Limited
Category
Food and Beverages
Sector
Retail
Tagline/ Slogan
Always open
USP
Wide range of services and is open round the clock
STP
Segment
Convenience retail stores
Target Group
Upper middle class and middle class people
Preferred choice of the modern, busy consumer for round-the-clock Positioning convenience in a friendly and safe environment.
SWOT Analysis
1.Only store to be open round the clock 2. Offers wide range of services including Couriers domestic and international, PVR movie tickets, Air, Rail & Bus tickets, Drop boxes for cheque payments or various services 3. Low labor cost of skilled ones 4. Increasing number of people in earning category Strength 5. Good brand presence and service offerings
1. It is a beginner in the retail field and has comparatively less experience Weakness 2. Not much advertising, less visibility
1. Open more stores across the country Opportunity 2. Improve visibility and carve a niche for itself
1. Strong foothold of competitors Threats 2. People may not trust it this early in business
Competition
1. Reliance Fresh 2. More 3. Spencers Competitors 4. Big Bazaar
doc_731565432.docx