Description
SWOT ANALYSIS OF TVS VICTOR
Brand Name Parent Company Category Sector Tagline/ Slogan USP
TVS Victor TVS Motorcycles Two-wheeler More smiles per hour A bike that gives a good average STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-35 A powerful statement of the people who want style in a good mileage bike SWOT 1. Finances backed by TVS motors 2. Endorsed by Sachin Tendulkar 3. A good technical team 4. Large no. of dealers in the country 1. Inability to connect to the larger audience of bike riders who want style 2. Limited market share and advertising as compared to other leading brands 1. Expansion in the rural market 2. Image makeover to compete with bikes in the high price segment 3. Use of new technology to give maximum benefit and derive
Segment Target Group
Positioning
Strength
Weakness
Opportunity
more profit 1. New entrants 2. Competitors Competition 1.Splendor 2.Passion 3.Discover 4.Crux 5.YBR
Threats
Competitors
doc_975443574.docx
SWOT ANALYSIS OF TVS VICTOR
Brand Name Parent Company Category Sector Tagline/ Slogan USP
TVS Victor TVS Motorcycles Two-wheeler More smiles per hour A bike that gives a good average STP Middle-class people who want a bike that is stylish and gives a good mileage Middle class youth from the age bracket of 25-35 A powerful statement of the people who want style in a good mileage bike SWOT 1. Finances backed by TVS motors 2. Endorsed by Sachin Tendulkar 3. A good technical team 4. Large no. of dealers in the country 1. Inability to connect to the larger audience of bike riders who want style 2. Limited market share and advertising as compared to other leading brands 1. Expansion in the rural market 2. Image makeover to compete with bikes in the high price segment 3. Use of new technology to give maximum benefit and derive
Segment Target Group
Positioning
Strength
Weakness
Opportunity
more profit 1. New entrants 2. Competitors Competition 1.Splendor 2.Passion 3.Discover 4.Crux 5.YBR
Threats
Competitors
doc_975443574.docx