Description
SWOT ANALYSIS OF TVS MOTORS
TVS Motors
Parent Company
TVS Group
Category
Motorcycles, Scooters
Sector
Two-wheeler
Tagline/ Slogan
We love to see you smile
USP
One of the largest three two-wheeler manufacturers in India STP
Middle-class people who want a bike that is stylish and gives a good Segment mileage
Target Group
Middle class youth from the age bracket of 25-35
Positioning
Bikes which will bring a smile in the lives of customers Product Portfolio
TVS Apache TVS Scooty Brands TVS Victor SWOT Analysis
1. Huge brand equity and one of the biggest players in the two wheelers Indian market 2. Excellent R&D, and wide variety of products in every segment 3. Excellent distribution and good number of service centers 4. TVS Group has over 40,000 employees and a customer reach of Strength over 15 million 5. Associating itself with celebrity brand ambassadors
6. ‘Scooty’ as a brand has become a second name for the scooterrate segment
Weakness
1. Absence in the premium bike segment
1.Two-wheeler segment is one of the most growing industries Opportunity 2.Export of bikes is limited i.e. untapped international markets
1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices Threats 3. Better public transport will affect two-wheeler sales Competition
1. Bajaj Auto 2. Hero Motor Corp (Hero Honda) 3.Yamaha 4.Suzuki 5. Harley Davidson 6. Royal Enfield Competitors 7. Ducati
doc_371745082.docx
SWOT ANALYSIS OF TVS MOTORS
TVS Motors
Parent Company
TVS Group
Category
Motorcycles, Scooters
Sector
Two-wheeler
Tagline/ Slogan
We love to see you smile
USP
One of the largest three two-wheeler manufacturers in India STP
Middle-class people who want a bike that is stylish and gives a good Segment mileage
Target Group
Middle class youth from the age bracket of 25-35
Positioning
Bikes which will bring a smile in the lives of customers Product Portfolio
TVS Apache TVS Scooty Brands TVS Victor SWOT Analysis
1. Huge brand equity and one of the biggest players in the two wheelers Indian market 2. Excellent R&D, and wide variety of products in every segment 3. Excellent distribution and good number of service centers 4. TVS Group has over 40,000 employees and a customer reach of Strength over 15 million 5. Associating itself with celebrity brand ambassadors
6. ‘Scooty’ as a brand has become a second name for the scooterrate segment
Weakness
1. Absence in the premium bike segment
1.Two-wheeler segment is one of the most growing industries Opportunity 2.Export of bikes is limited i.e. untapped international markets
1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices Threats 3. Better public transport will affect two-wheeler sales Competition
1. Bajaj Auto 2. Hero Motor Corp (Hero Honda) 3.Yamaha 4.Suzuki 5. Harley Davidson 6. Royal Enfield Competitors 7. Ducati
doc_371745082.docx