Description
SWOT ANALYSIS OF TURKCELL
Turkcell
Parent Company
Turkcell Holding and Sonera Holding B.V
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Connect to Life with Turkcell
One of the top three global systems for mobile communications (GSM) USP operator in Europe in terms of number of subscribers.
STP
The company is engaged in providing mobile telecommunication services such as mobile audio and data services through its global Segment systems for mobile (GSM) communications network.
Telecommunication services & international services are used by Target Group individual and corporate customers.
Positioning
It is the leading mobile phone operator of Turkey
SWOT Analysis
1. Wide Market Presence providing international services through contracts and agreements with 639 operators in around 208 countries under gnctrkcell and IsTcell brands. 2. Strong Market Position helping it to tide over economic crisis 3. Technology Advancement of its services and products helping to maintain its position 4. Excellent branding and marketing through sponsorships of sports events/teams and CSR activities Strength 5. Has a subscriber base of approx 35 million
1. Decreasing Operational Efficiency impacting potential revenues Weakness 2. Saturation in the market in Turkey would mean limited growth
1. Growing Data Markets across its operational geographies 2. Growing Turkey Telecom Market helping it to maximize its leadership position Opportunity 3. Awards and Recognitions helping to create brand awareness
Threats
1. Global Economic Slowdown impacting growth
2. Competitive Pressures causing pricing pressures
Competition
1.Turk Telekom 2.Vodafone Competitors 3.Avea
doc_667300213.docx
SWOT ANALYSIS OF TURKCELL
Turkcell
Parent Company
Turkcell Holding and Sonera Holding B.V
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Connect to Life with Turkcell
One of the top three global systems for mobile communications (GSM) USP operator in Europe in terms of number of subscribers.
STP
The company is engaged in providing mobile telecommunication services such as mobile audio and data services through its global Segment systems for mobile (GSM) communications network.
Telecommunication services & international services are used by Target Group individual and corporate customers.
Positioning
It is the leading mobile phone operator of Turkey
SWOT Analysis
1. Wide Market Presence providing international services through contracts and agreements with 639 operators in around 208 countries under gnctrkcell and IsTcell brands. 2. Strong Market Position helping it to tide over economic crisis 3. Technology Advancement of its services and products helping to maintain its position 4. Excellent branding and marketing through sponsorships of sports events/teams and CSR activities Strength 5. Has a subscriber base of approx 35 million
1. Decreasing Operational Efficiency impacting potential revenues Weakness 2. Saturation in the market in Turkey would mean limited growth
1. Growing Data Markets across its operational geographies 2. Growing Turkey Telecom Market helping it to maximize its leadership position Opportunity 3. Awards and Recognitions helping to create brand awareness
Threats
1. Global Economic Slowdown impacting growth
2. Competitive Pressures causing pricing pressures
Competition
1.Turk Telekom 2.Vodafone Competitors 3.Avea
doc_667300213.docx