Description
SWOT ANALYSIS OF TULSI TOBACCO
Tulsi Tobacco
Parent Company
DS Group
Category
Tobacco
Sector
Foods and Beverages
Tagline/ Slogan
Swad badi cheez hai
USP
Finely packed tobacco leaves and its packaging STP
Segment
People chewing tobacco
Target Group
Quality conscious consumers in India and overseas
Positioning
Premium quality chewing tobacco product SWOT Analysis
1.Market leader in chewing tobacco industry 2.Tulsi chewing Tobacco is a blend of finest tobacco leaves, exquisite perfumes and fresh natural ingredients such as spices, menthol, herbs, saffron, raw kimam, vegetarian silver foil and sandalwood oil 3.Known for hygienic processing, and global packaging 4.Available in variants having different amounts of tobacco 5.Tulsi Zarda is hygienically packed in pack options of 0.45gm, 5gm, Strength 10gm, 50gm and 200gm
1. People preferring tobacco may not prefer 2.High raw material cost and packaging costs Weakness 3.Presence of high levels of nicotine
1.Product for people who don’t like smoking Opportunity 2.Product for young Indians
1. Ban on gutka in many states of India 2.Increase in young people preferring cigarettes 3.Hurt the sentiments of Hindus by having picture of saint Tulsidas in Threats packet Competition
1.Manikchand 2.Pan Vilas Competitors 3.BABA
doc_413135639.docx
SWOT ANALYSIS OF TULSI TOBACCO
Tulsi Tobacco
Parent Company
DS Group
Category
Tobacco
Sector
Foods and Beverages
Tagline/ Slogan
Swad badi cheez hai
USP
Finely packed tobacco leaves and its packaging STP
Segment
People chewing tobacco
Target Group
Quality conscious consumers in India and overseas
Positioning
Premium quality chewing tobacco product SWOT Analysis
1.Market leader in chewing tobacco industry 2.Tulsi chewing Tobacco is a blend of finest tobacco leaves, exquisite perfumes and fresh natural ingredients such as spices, menthol, herbs, saffron, raw kimam, vegetarian silver foil and sandalwood oil 3.Known for hygienic processing, and global packaging 4.Available in variants having different amounts of tobacco 5.Tulsi Zarda is hygienically packed in pack options of 0.45gm, 5gm, Strength 10gm, 50gm and 200gm
1. People preferring tobacco may not prefer 2.High raw material cost and packaging costs Weakness 3.Presence of high levels of nicotine
1.Product for people who don’t like smoking Opportunity 2.Product for young Indians
1. Ban on gutka in many states of India 2.Increase in young people preferring cigarettes 3.Hurt the sentiments of Hindus by having picture of saint Tulsidas in Threats packet Competition
1.Manikchand 2.Pan Vilas Competitors 3.BABA
doc_413135639.docx