Description
SWOT ANALYSIS OF TUDOR WATCHES
Tudor Watches
Parent Company
Tudor watch company (Under Rolex S.A)
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Watch your style
USP
The watches are made with Rolex cases, yet less expensive
STP
Segment
Prestigious brand for sports watches
Target Group
Mid to high end
Watches that achieve the delicate balance between elegance and Positioning performance SWOT Analysis 1. The direct connection to the prestigious watch brand Rolex has helped the brand image and association 2. The brand associates itself with evoking the excitement that comes from the passion for speed. This is furthered by their sponsorship of racing events like the World Ducati week 3. The brand has outlets across the world in more than 27 countries 4. The brand has high product quality and is recognised for its exclusive Strength time pieces
1. The brand does not have a presence that is required for a mid to high end watch segment Weakness 2. The brand recall for the watch in the segment is also low
1. The brand can extend its marketing and promotional strategies for other sporting events as well in order to gain higher visibility 2. Brand can explore opportunities in other product categories that are Opportunity synonymous with the brand image
1. Competitors that are more visible and that have more brand awareness can pose a threat to the brand Threats 2. More and more people are choosing their cellphones as a substitute
to watches 3. Fake makes carrying the same brand name selling in Black Markets Competition 1.Tag Heuer 2. Corum Competitors 3. Rolex
doc_135064194.docx
SWOT ANALYSIS OF TUDOR WATCHES
Tudor Watches
Parent Company
Tudor watch company (Under Rolex S.A)
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Watch your style
USP
The watches are made with Rolex cases, yet less expensive
STP
Segment
Prestigious brand for sports watches
Target Group
Mid to high end
Watches that achieve the delicate balance between elegance and Positioning performance SWOT Analysis 1. The direct connection to the prestigious watch brand Rolex has helped the brand image and association 2. The brand associates itself with evoking the excitement that comes from the passion for speed. This is furthered by their sponsorship of racing events like the World Ducati week 3. The brand has outlets across the world in more than 27 countries 4. The brand has high product quality and is recognised for its exclusive Strength time pieces
1. The brand does not have a presence that is required for a mid to high end watch segment Weakness 2. The brand recall for the watch in the segment is also low
1. The brand can extend its marketing and promotional strategies for other sporting events as well in order to gain higher visibility 2. Brand can explore opportunities in other product categories that are Opportunity synonymous with the brand image
1. Competitors that are more visible and that have more brand awareness can pose a threat to the brand Threats 2. More and more people are choosing their cellphones as a substitute
to watches 3. Fake makes carrying the same brand name selling in Black Markets Competition 1.Tag Heuer 2. Corum Competitors 3. Rolex
doc_135064194.docx