Description
SWOT ANALYSIS OF TRENDMASTERS
Trendmasters
Parent Company
Trendmasters
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
High quality Godzilla toys
STP
Segment
Children who had interest in science fiction movies
Children (6-14 years) having interest in characters of science fiction Target Group movies and television series
Positioning
Good quality affordable toys especially Godzilla series
SWOT Analysis
1. Gained popularity by making toys based on characters from science fiction movies and television series 2. Presence on social media websites 3. Good presence on leading etailers Strength 4. Promoted its toys through YouTube and online marketing
1. Bad financial health of the company caused it to defunct in 2002 2. Limited its products to some states of the USA 3. Too many products confused the customers about the focus of Weakness company
1. Could have positioned its toys as collectibles Opportunity 2. Could have focused on offline marketing and diverse portfolio
1. The reception of the toy line depended upon the fan following of the movie or television series Threats 2. Economic fluctuations and unfavorable market conditions
Competition
Competitors
1.BifBangPow
2.Hasbro Inc 3.Mattel Inc
doc_490762246.docx
SWOT ANALYSIS OF TRENDMASTERS
Trendmasters
Parent Company
Trendmasters
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
High quality Godzilla toys
STP
Segment
Children who had interest in science fiction movies
Children (6-14 years) having interest in characters of science fiction Target Group movies and television series
Positioning
Good quality affordable toys especially Godzilla series
SWOT Analysis
1. Gained popularity by making toys based on characters from science fiction movies and television series 2. Presence on social media websites 3. Good presence on leading etailers Strength 4. Promoted its toys through YouTube and online marketing
1. Bad financial health of the company caused it to defunct in 2002 2. Limited its products to some states of the USA 3. Too many products confused the customers about the focus of Weakness company
1. Could have positioned its toys as collectibles Opportunity 2. Could have focused on offline marketing and diverse portfolio
1. The reception of the toy line depended upon the fan following of the movie or television series Threats 2. Economic fluctuations and unfavorable market conditions
Competition
Competitors
1.BifBangPow
2.Hasbro Inc 3.Mattel Inc
doc_490762246.docx