Description
SWOT ANALYSIS OF TRANSOCEAN
Transocean
Parent Company
Transocean
Category
Oil Services and Equipment
Sector
Energy
Tagline/ Slogan
Because 70% of Earth is covered by water
World's largest drilling contractor that also rents floating mobile drill USP rigs
STP
Segment
Corporates, countries looking to fulfill energy services needs
Target Group
Companies involved in petroleum and natural gas exploration
Positioning
World's largest offshore drilling contractors
SWOT Analysis
1. Mobile offshore drilling units 2. Huge fleet of over 135 offshore drilling units 3. It owns 50% of deepwater platform in the world 4. First mover advantage in lot of new technology 5. Has offices in 20 countries and a strong employee force of 18,000 Strength people
1. Intervention of Govt policies the world over affect the operational efficiency 2. Increasing costs and declining oil reserves Weakness 3. Past accidents and leakages has affected brand image
Opportunity
1.Increasing fuel/oil prices
2.Increasing natural gas market globally 3.More oil well discoveries 4. Infrastructure growth means more automobiles and construction equipment which require more fuel.
1.Government regulations pressurizing operations 2.High Competition from existing oil services companies globally 3.Environmental hazards cause a backlash Threats 4.Economic instability and fluctuations worldwide
Competition
1. Schlumberger Limited 2. Halliburton Co 3. Weatherford International Lt Competitors 4. Cameron International Corp
doc_640639577.docx
SWOT ANALYSIS OF TRANSOCEAN
Transocean
Parent Company
Transocean
Category
Oil Services and Equipment
Sector
Energy
Tagline/ Slogan
Because 70% of Earth is covered by water
World's largest drilling contractor that also rents floating mobile drill USP rigs
STP
Segment
Corporates, countries looking to fulfill energy services needs
Target Group
Companies involved in petroleum and natural gas exploration
Positioning
World's largest offshore drilling contractors
SWOT Analysis
1. Mobile offshore drilling units 2. Huge fleet of over 135 offshore drilling units 3. It owns 50% of deepwater platform in the world 4. First mover advantage in lot of new technology 5. Has offices in 20 countries and a strong employee force of 18,000 Strength people
1. Intervention of Govt policies the world over affect the operational efficiency 2. Increasing costs and declining oil reserves Weakness 3. Past accidents and leakages has affected brand image
Opportunity
1.Increasing fuel/oil prices
2.Increasing natural gas market globally 3.More oil well discoveries 4. Infrastructure growth means more automobiles and construction equipment which require more fuel.
1.Government regulations pressurizing operations 2.High Competition from existing oil services companies globally 3.Environmental hazards cause a backlash Threats 4.Economic instability and fluctuations worldwide
Competition
1. Schlumberger Limited 2. Halliburton Co 3. Weatherford International Lt Competitors 4. Cameron International Corp
doc_640639577.docx