Description
SWOT ANALYSIS OF TOYOTA PRIUS
Toyota Prius Parent Company Category Sector Tagline/ Slogan USP Toyota Motor Company Sedan Automobiles You don’t have to plug it in; Planet’s favorite hybrid Revolutionary design, environment friendly STP Segment Target Group Sedan/Hybrid segment Young executives and small families Positioned as world’s first mass production hybrid car which provides powerful driving experience along with advanced design SWOT Analysis 1. Environment conscious and provides reduced carbon emission 2. Elegant interiors and revolutionarily designed exteriors 3. Exceptional fuel efficiency 4. Three modes available for driving: for fuel efficiency, for low exhaust emissions, for smooth performance 5. Nearly 3 million sales in over 70 countries establishes its popularity 6. Good branding and advertising 1. Slightly High price as compared to petrol variants Weakness Opportunity 2. High maintenance cost being hybrid models 1. Can gain from first movers advantage in hybrid segment
Positioning
Strength
2. Acquiring collaborations with automobile business entities 3. Augment distribution and servicing network 1. Higher maintenance costs may defer the customer 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price Competition 1.Audi A4 2. Mercedes Benz C-Class Competitors 3. Volkswagen Passat
Threats
doc_628244134.docx
SWOT ANALYSIS OF TOYOTA PRIUS
Toyota Prius Parent Company Category Sector Tagline/ Slogan USP Toyota Motor Company Sedan Automobiles You don’t have to plug it in; Planet’s favorite hybrid Revolutionary design, environment friendly STP Segment Target Group Sedan/Hybrid segment Young executives and small families Positioned as world’s first mass production hybrid car which provides powerful driving experience along with advanced design SWOT Analysis 1. Environment conscious and provides reduced carbon emission 2. Elegant interiors and revolutionarily designed exteriors 3. Exceptional fuel efficiency 4. Three modes available for driving: for fuel efficiency, for low exhaust emissions, for smooth performance 5. Nearly 3 million sales in over 70 countries establishes its popularity 6. Good branding and advertising 1. Slightly High price as compared to petrol variants Weakness Opportunity 2. High maintenance cost being hybrid models 1. Can gain from first movers advantage in hybrid segment
Positioning
Strength
2. Acquiring collaborations with automobile business entities 3. Augment distribution and servicing network 1. Higher maintenance costs may defer the customer 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price Competition 1.Audi A4 2. Mercedes Benz C-Class Competitors 3. Volkswagen Passat
Threats
doc_628244134.docx