Description
SWOT ANALYSIS OF TOYOTA LAND CRUISER PRADO
Toyota Land Cruiser Prado Parent Company Category Sector Tagline/ Slogan USP Toyota Motor Company SUV Automobiles Redefine Roughing it Monstrous looks, Great performance, off roader capabilities STP Segment Target Group SUV Segment Upper class urban families, businessmen Positioned as a car which stands as a symbol of strength and reliability SWOT Analysis 1. A four wheel drive which gives excellent handling capabilities 2. Provides Best features in class for an off-roader 3. Robust and muscular styling Strength 4. Amazingly spacious and provides great features to the driver 5. India, Australia, UK, Japan are major markets 1. Limited availability in Americas and Europe, which are great markets 2. Strong competition in the SUV segment means small market share 1. High price SUV segment is expanding Opportunity 2. Acquiring collaborations with automobile business entities to increase market penetration
Positioning
Weakness
3. Augment distribution and servicing network 1. Intense competition in the market with German manufacturers 2. Brand perception may defer customers to buy a high priced Toyota car 3. New entrants in the same segment with better features and lower price Competition 1. Porsche Cayenne 2. Land Rover Discovery Competitors 3. Mercedes Benz M class
Threats
doc_450237579.docx
SWOT ANALYSIS OF TOYOTA LAND CRUISER PRADO
Toyota Land Cruiser Prado Parent Company Category Sector Tagline/ Slogan USP Toyota Motor Company SUV Automobiles Redefine Roughing it Monstrous looks, Great performance, off roader capabilities STP Segment Target Group SUV Segment Upper class urban families, businessmen Positioned as a car which stands as a symbol of strength and reliability SWOT Analysis 1. A four wheel drive which gives excellent handling capabilities 2. Provides Best features in class for an off-roader 3. Robust and muscular styling Strength 4. Amazingly spacious and provides great features to the driver 5. India, Australia, UK, Japan are major markets 1. Limited availability in Americas and Europe, which are great markets 2. Strong competition in the SUV segment means small market share 1. High price SUV segment is expanding Opportunity 2. Acquiring collaborations with automobile business entities to increase market penetration
Positioning
Weakness
3. Augment distribution and servicing network 1. Intense competition in the market with German manufacturers 2. Brand perception may defer customers to buy a high priced Toyota car 3. New entrants in the same segment with better features and lower price Competition 1. Porsche Cayenne 2. Land Rover Discovery Competitors 3. Mercedes Benz M class
Threats
doc_450237579.docx