Description
SWOT ANALYSIS OF TOYOTA INNOVA
Toyota Innova Parent Company Category Sector Tagline/ Slogan USP Toyota Motor Company SUV Automobiles All you desire Luxurious, comfortable, family car STP Segment Target Group SUV Segment Urban families and businessmen Positioned as a multi premium vehicle which provides premium style along with luxury and comfort SWOT Analysis 1. High brand awareness and market penetration 2. Wide range of available variants for the customers to choose from 3. Good penetration in Taxi and commercial segment Strength 4. Good fuel efficiency both in city and on highways 5. It has a huge market in India, Middle East and south east Asia 1. Limited presence in Europe and Americas, which can be good potential markets Weakness 2. Big size makes it less preferred for in city traffic 1. Expanding SUV segment to accommodation competition Opportunity 2. Acquiring collaborations with automobile business entities
Positioning
3. Augment distribution and servicing network 1. Intense competition in the market with international car manufacturers 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price Competition 1. Tata Safari Competitors 2. Mahindra XUV500 2. Chevrolet Tavera
Threats
doc_273026771.docx
SWOT ANALYSIS OF TOYOTA INNOVA
Toyota Innova Parent Company Category Sector Tagline/ Slogan USP Toyota Motor Company SUV Automobiles All you desire Luxurious, comfortable, family car STP Segment Target Group SUV Segment Urban families and businessmen Positioned as a multi premium vehicle which provides premium style along with luxury and comfort SWOT Analysis 1. High brand awareness and market penetration 2. Wide range of available variants for the customers to choose from 3. Good penetration in Taxi and commercial segment Strength 4. Good fuel efficiency both in city and on highways 5. It has a huge market in India, Middle East and south east Asia 1. Limited presence in Europe and Americas, which can be good potential markets Weakness 2. Big size makes it less preferred for in city traffic 1. Expanding SUV segment to accommodation competition Opportunity 2. Acquiring collaborations with automobile business entities
Positioning
3. Augment distribution and servicing network 1. Intense competition in the market with international car manufacturers 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price Competition 1. Tata Safari Competitors 2. Mahindra XUV500 2. Chevrolet Tavera
Threats
doc_273026771.docx