Description
SWOT ANALYSIS OF TOYOTA ETIOS
Toyota Etios Parent Company Category Sector Tagline/ Slogan USP Toyota Motor Company Sedan Automobiles World first, India First Compact, sporty exteriors, spacious exteriors STP Segment Target Group Sedan Segment Young executives and Businessmen Positioned as a car suitable for Indian roads and satisfying Indian customer needs SWOT Analysis 1. Sporty Exteriors and comfortable interiors 2. Adequate legroom and headroom 3. Fuel efficient car along with good performance Strength 4. Provides features like central locking, Electric power steering 5. Good brand presence and advertising 1. Less presence in the international markets due to concentrated marketing efforts in India 2. Competitive segment means limited market share 3. Few issues regarding noise from a few customers 1. Expanding sedan segment to accommodation competition Opportunity 2. Acquiring collaborations with automobile business entities
Positioning
Weakness
3. Augment distribution and servicing network 1. Intense competition in the market especially in the same segment 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price Competition 1. Maruti Swift Dzire 2. Tata Manza Competitors 3. Hyundai i20 4. Chevrolet Aveo
Threats
doc_534406237.docx
SWOT ANALYSIS OF TOYOTA ETIOS
Toyota Etios Parent Company Category Sector Tagline/ Slogan USP Toyota Motor Company Sedan Automobiles World first, India First Compact, sporty exteriors, spacious exteriors STP Segment Target Group Sedan Segment Young executives and Businessmen Positioned as a car suitable for Indian roads and satisfying Indian customer needs SWOT Analysis 1. Sporty Exteriors and comfortable interiors 2. Adequate legroom and headroom 3. Fuel efficient car along with good performance Strength 4. Provides features like central locking, Electric power steering 5. Good brand presence and advertising 1. Less presence in the international markets due to concentrated marketing efforts in India 2. Competitive segment means limited market share 3. Few issues regarding noise from a few customers 1. Expanding sedan segment to accommodation competition Opportunity 2. Acquiring collaborations with automobile business entities
Positioning
Weakness
3. Augment distribution and servicing network 1. Intense competition in the market especially in the same segment 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price Competition 1. Maruti Swift Dzire 2. Tata Manza Competitors 3. Hyundai i20 4. Chevrolet Aveo
Threats
doc_534406237.docx