Description
SWOT ANALYSIS OF TOYNAMI
Toynami
Parent Company
Toynami
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Manufacturer of toy figures of some of the most common franchises
STP
Segment
Collectible toys based on various comic franchises
Target Group
Mainly collectors of toys
Positioning
Bringing role models from reel to real
SWOT Analysis
1. Good market reputation and presence in the toy market 2. Diverse line of franchises in its portfolio 3. Has license to some of the most popular comic and movie franchises Strength 4. Good availability at popular multi-brand toy retails
1. Limited brand awareness compared to bigger brands 2. The company products are primarily dependent on the US market Weakness with less international exposure
1.Potential to tap into more franchises Opportunity 2.Reaching out by organizing contests on existing franchises
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.Hasbro Competitors 2.Mattel
doc_649726454.docx
SWOT ANALYSIS OF TOYNAMI
Toynami
Parent Company
Toynami
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Manufacturer of toy figures of some of the most common franchises
STP
Segment
Collectible toys based on various comic franchises
Target Group
Mainly collectors of toys
Positioning
Bringing role models from reel to real
SWOT Analysis
1. Good market reputation and presence in the toy market 2. Diverse line of franchises in its portfolio 3. Has license to some of the most popular comic and movie franchises Strength 4. Good availability at popular multi-brand toy retails
1. Limited brand awareness compared to bigger brands 2. The company products are primarily dependent on the US market Weakness with less international exposure
1.Potential to tap into more franchises Opportunity 2.Reaching out by organizing contests on existing franchises
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.Hasbro Competitors 2.Mattel
doc_649726454.docx