Description
SWOT ANALYSIS OF TOYMAX
Toymax
Parent Company
Toymax International
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Molds for making crawlers and other reptiles
STP
Segment
Kids who have creativity and an interest in moulding
Children (6-16 years) with interest in molding specially making models Target Group of reptiles
Positioning
As prank toys by the name ‘Creepy Crawlers’
SWOT Analysis
1. Caters to interest of pranksters and gained popularity by word of mouth 2. Good online presence and availability at major etailers 3. Licensed character molds also introduced in market which gained popularity Strength 4. High quality product with competitive price in the market
1. Limited online presence at social media marketing 2. Low attention given to promotions and marketing through advertisements Weakness 3. Limited to few markets in USA and Europe
1. Can expand into other countries’ markets as well 2. Can have marketing campaigns to promote the product and raise awareness about the safety regulations followed Opportunity 3. Can give freebies to prankster clubs across the USA
1. Doubts about hazardous effects of the ‘PlasticGoop’ used to make toys and safety issues with the heater used 2. Diminishing interest in moulding Threats 3. Economic fluctuations
Competition
1.Funskool Competitors 2.Hasbro
doc_110894659.docx
SWOT ANALYSIS OF TOYMAX
Toymax
Parent Company
Toymax International
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Molds for making crawlers and other reptiles
STP
Segment
Kids who have creativity and an interest in moulding
Children (6-16 years) with interest in molding specially making models Target Group of reptiles
Positioning
As prank toys by the name ‘Creepy Crawlers’
SWOT Analysis
1. Caters to interest of pranksters and gained popularity by word of mouth 2. Good online presence and availability at major etailers 3. Licensed character molds also introduced in market which gained popularity Strength 4. High quality product with competitive price in the market
1. Limited online presence at social media marketing 2. Low attention given to promotions and marketing through advertisements Weakness 3. Limited to few markets in USA and Europe
1. Can expand into other countries’ markets as well 2. Can have marketing campaigns to promote the product and raise awareness about the safety regulations followed Opportunity 3. Can give freebies to prankster clubs across the USA
1. Doubts about hazardous effects of the ‘PlasticGoop’ used to make toys and safety issues with the heater used 2. Diminishing interest in moulding Threats 3. Economic fluctuations
Competition
1.Funskool Competitors 2.Hasbro
doc_110894659.docx