Description
SWOT ANALYSIS OF TOY VAULT
Toy Vault
Parent Company
Toy Vault Inc
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
First producer of action figures based solely on literary property
STP
Segment
Plush toys, board games and licensed products
Target Group
Kids and collectors
Positioning
Something to test the creativity of all kids
SWOT Analysis
1. Brand recall very high in US owing to associations with brands like LOTR, Godzilla, Rubiks etc 2. Has a good customer reach 3. Diverse range of toys and games for the children Strength 4. Has good availability in multi-brand retail stores
1. Limited brand awareness compared to bigger brands 2. The company products are primarily dependent on the US market Weakness with less international exposure
1.Target the middle class in the developing economies Opportunity 2.Can add educational product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.Mattel, Inc. Competitors 2.Hasbro, Inc.
doc_677797839.docx
SWOT ANALYSIS OF TOY VAULT
Toy Vault
Parent Company
Toy Vault Inc
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
First producer of action figures based solely on literary property
STP
Segment
Plush toys, board games and licensed products
Target Group
Kids and collectors
Positioning
Something to test the creativity of all kids
SWOT Analysis
1. Brand recall very high in US owing to associations with brands like LOTR, Godzilla, Rubiks etc 2. Has a good customer reach 3. Diverse range of toys and games for the children Strength 4. Has good availability in multi-brand retail stores
1. Limited brand awareness compared to bigger brands 2. The company products are primarily dependent on the US market Weakness with less international exposure
1.Target the middle class in the developing economies Opportunity 2.Can add educational product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.Mattel, Inc. Competitors 2.Hasbro, Inc.
doc_677797839.docx