Description
SWOT ANALYSIS OF TONNER DOLL COMPANY
Tonner Doll Company
Parent Company
Tonner Doll Company Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Dolls inspired by pop culture, fairy tales and movies
STP
Segment
Doll toys for young girls and boys
Kids (4-14 years) who like collecting dolls based on characters from Target Group popular media
Positioning
Variety of collectible dolls
SWOT Analysis
1. Have different categories like pop culture, fashion, fairy tales and movies which are updated regularly by latest products 2. Interactive and user friendly website 3. Offer after sales services for repair by the name of ‘Doll Hospital’ 4. Have a strong closed ecosystem which is maintained by doll lovers’ community activities and blog 5. Licensed characters from popular media like Spiderman, Harry Potter Strength etc
1. High prices compared to some other popular doll brands 2. Not targeted for general masses or kids hence operates on very low size of market Weakness 3. Limited to certain states of the USA
1. Can expand to other continents by advertising especially European countries where fashion is religiously followed 2. Can introduce vintage collection Opportunity 3. Can focus on marketing with movies on which it bases it dolls
1. Diminishing interest in collecting dolls Threats 2. Economic fluctuations
3. Intense competition from big industry players
Competition
1.Fischer Price 2.The Doll Maker 3.Nation of Dolls 4.Barbie Competitors 5.Mattel
doc_694008122.docx
SWOT ANALYSIS OF TONNER DOLL COMPANY
Tonner Doll Company
Parent Company
Tonner Doll Company Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Dolls inspired by pop culture, fairy tales and movies
STP
Segment
Doll toys for young girls and boys
Kids (4-14 years) who like collecting dolls based on characters from Target Group popular media
Positioning
Variety of collectible dolls
SWOT Analysis
1. Have different categories like pop culture, fashion, fairy tales and movies which are updated regularly by latest products 2. Interactive and user friendly website 3. Offer after sales services for repair by the name of ‘Doll Hospital’ 4. Have a strong closed ecosystem which is maintained by doll lovers’ community activities and blog 5. Licensed characters from popular media like Spiderman, Harry Potter Strength etc
1. High prices compared to some other popular doll brands 2. Not targeted for general masses or kids hence operates on very low size of market Weakness 3. Limited to certain states of the USA
1. Can expand to other continents by advertising especially European countries where fashion is religiously followed 2. Can introduce vintage collection Opportunity 3. Can focus on marketing with movies on which it bases it dolls
1. Diminishing interest in collecting dolls Threats 2. Economic fluctuations
3. Intense competition from big industry players
Competition
1.Fischer Price 2.The Doll Maker 3.Nation of Dolls 4.Barbie Competitors 5.Mattel
doc_694008122.docx