Description
SWOT ANALYSIS OF TOKYO ELECTRIC POWER
Tokyo Electric Power
Parent Company
Tokyo Electric Power
Category
Electric Utilities
Sector
Power and Energy
Tagline/ Slogan
Switch
USP
Ethical practices and strong expertise STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Powering responsibly SWOT Analysis
1. Strong presnece in Japan with a strong expert workforce 2. Nuclear power generation expertise with the company 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. Over 100 years of experience in the sector 5. Well diversified energy portfolio 6. Vertically integrated business with strong Research and Strength development
1. Limited geographic reach limits its expansion scope Weakness 2. Constant demand to upgrade technology means huge invesments
Opportunity
1.More focus on solar and Wind power generation 2.New sources of power generations
3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. The Kansai Electric Power Company, Incorporated 2. Chubu Electric Power Co., Inc. Competitors 3. Tohoku Electric Power Company, Incorporated
doc_754905324.docx
SWOT ANALYSIS OF TOKYO ELECTRIC POWER
Tokyo Electric Power
Parent Company
Tokyo Electric Power
Category
Electric Utilities
Sector
Power and Energy
Tagline/ Slogan
Switch
USP
Ethical practices and strong expertise STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
Powering responsibly SWOT Analysis
1. Strong presnece in Japan with a strong expert workforce 2. Nuclear power generation expertise with the company 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. Over 100 years of experience in the sector 5. Well diversified energy portfolio 6. Vertically integrated business with strong Research and Strength development
1. Limited geographic reach limits its expansion scope Weakness 2. Constant demand to upgrade technology means huge invesments
Opportunity
1.More focus on solar and Wind power generation 2.New sources of power generations
3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. The Kansai Electric Power Company, Incorporated 2. Chubu Electric Power Co., Inc. Competitors 3. Tohoku Electric Power Company, Incorporated
doc_754905324.docx