Description
SWOT ANALYSIS OF TNA IMPACT
TNA Impact
Parent Company
TNA Entertainment , LLC, owned by Jeff Jarrett
Category
Professional Wrestling
Sector
Sports and Entertainment
Tagline/ Slogan
Total Nonstop Action Wrestling
USP
Storyline driven contests/Commentary in regional languages
STP
Segment
All Wrestling/Combat Sport fans
Target Group
Male in the age group 10-25
Positioning
Dramatic storylines that drive contests
SWOT Analysis
1. Commentary in regional language helps it to cater to a wider fan base 2. Storylines are more dramatic than competitors, which engage the audience 3. Broadcast in 120 countries and caters to a global audience 4. Various innovations brought forward like the hexagonal ring and other changes in rules, which it scrapped later. Strength 5. High flying/High Risk Moves are popular among the spectators
1. Absence of truly global superstars 2. Seen by many as copying whatever WWE does Weakness 3.Sometimes, the storylines get too dramatic and do not seem realistic
1.If they can lure a few superstars from WWE, they can massively improve their fan base 2.Better merchandising will lead to higher revenues Opportunity 3.Penetrate the Asian Market, as WWE presently has a stronghold here
1.The biggest threat is from WWE, who continues to dominate this industry 2.Since the matches are scripted, the fans may shift to other events Threats like the various mixed martial arts leagues which provide real action
Competition
1.WWE 2.Professional Boxing Matches Competitors 3.Mixed Martial Arts Leagues across the world
doc_868361772.docx
SWOT ANALYSIS OF TNA IMPACT
TNA Impact
Parent Company
TNA Entertainment , LLC, owned by Jeff Jarrett
Category
Professional Wrestling
Sector
Sports and Entertainment
Tagline/ Slogan
Total Nonstop Action Wrestling
USP
Storyline driven contests/Commentary in regional languages
STP
Segment
All Wrestling/Combat Sport fans
Target Group
Male in the age group 10-25
Positioning
Dramatic storylines that drive contests
SWOT Analysis
1. Commentary in regional language helps it to cater to a wider fan base 2. Storylines are more dramatic than competitors, which engage the audience 3. Broadcast in 120 countries and caters to a global audience 4. Various innovations brought forward like the hexagonal ring and other changes in rules, which it scrapped later. Strength 5. High flying/High Risk Moves are popular among the spectators
1. Absence of truly global superstars 2. Seen by many as copying whatever WWE does Weakness 3.Sometimes, the storylines get too dramatic and do not seem realistic
1.If they can lure a few superstars from WWE, they can massively improve their fan base 2.Better merchandising will lead to higher revenues Opportunity 3.Penetrate the Asian Market, as WWE presently has a stronghold here
1.The biggest threat is from WWE, who continues to dominate this industry 2.Since the matches are scripted, the fans may shift to other events Threats like the various mixed martial arts leagues which provide real action
Competition
1.WWE 2.Professional Boxing Matches Competitors 3.Mixed Martial Arts Leagues across the world
doc_868361772.docx