Description
SWOT ANALYSIS OF TINGYI HOLDINGS
Tingyi Holding
Parent Company
Tingyi Cayman Islands Holding Corp
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
You deserve it
Strong brand appeal and the continuous customers’ support for USP “Master Kong”
STP
Product segments: instant noodles, beverages, baked goods, soft Segment drinks, bottled water
Target Group
Teenagers/Housewives/restaurants/chefs/hotels
Positioning
Providing consumers with quality, safe and delicious food
SWOT Analysis
1. Extensive sales network consisting of over 550 sales offices and 91 warehouses serving 6,000+ wholesalers and 86,000+ direct retailers 2. Strong brand appeal of its products 3. Continuous innovations to come up with more diversified, delicious and nutritious quality products 4. Production standardization and automation of integrated box and Strength sales volume packing expands its per capita sales
1. Pressure of increasein prices due to high volatility of raw material costs, rising labour costs and other costs 2. China’s lower percapita consumption relative to other Weakness countriesaffects revenue growth
3. Focus on teenagers for its Master Kong thus ignores other potential customer segments
1.Changes in the structure of income distribution and the acceleration of urbanization will increase the level of food consumption amongst low to middle income earners provides an enormous room for growth and development opportunities for the instant food, leisure food and beverage industries 2.Strategic alliance with other global brandsin beverage business 3.Explore the new markets on the basis of consolidation of the Opportunity existing market leading position in China
1.Complexity and dynamics of the domestic and overseas economic environments 2. Intense competition among industry players 3.Unstable weather conditions during winter and the Chinese New Threats Year
Competition
1.First Pacific Company Limited 2.Uni-President Enterprises Corp. Competitors 3.Nissin Food Products Co., Ltd
doc_522668459.docx
SWOT ANALYSIS OF TINGYI HOLDINGS
Tingyi Holding
Parent Company
Tingyi Cayman Islands Holding Corp
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
You deserve it
Strong brand appeal and the continuous customers’ support for USP “Master Kong”
STP
Product segments: instant noodles, beverages, baked goods, soft Segment drinks, bottled water
Target Group
Teenagers/Housewives/restaurants/chefs/hotels
Positioning
Providing consumers with quality, safe and delicious food
SWOT Analysis
1. Extensive sales network consisting of over 550 sales offices and 91 warehouses serving 6,000+ wholesalers and 86,000+ direct retailers 2. Strong brand appeal of its products 3. Continuous innovations to come up with more diversified, delicious and nutritious quality products 4. Production standardization and automation of integrated box and Strength sales volume packing expands its per capita sales
1. Pressure of increasein prices due to high volatility of raw material costs, rising labour costs and other costs 2. China’s lower percapita consumption relative to other Weakness countriesaffects revenue growth
3. Focus on teenagers for its Master Kong thus ignores other potential customer segments
1.Changes in the structure of income distribution and the acceleration of urbanization will increase the level of food consumption amongst low to middle income earners provides an enormous room for growth and development opportunities for the instant food, leisure food and beverage industries 2.Strategic alliance with other global brandsin beverage business 3.Explore the new markets on the basis of consolidation of the Opportunity existing market leading position in China
1.Complexity and dynamics of the domestic and overseas economic environments 2. Intense competition among industry players 3.Unstable weather conditions during winter and the Chinese New Threats Year
Competition
1.First Pacific Company Limited 2.Uni-President Enterprises Corp. Competitors 3.Nissin Food Products Co., Ltd
doc_522668459.docx