Description
SWOT ANALYSIS OF TIMES NOW
Times Now
Parent Company
Bennett, Coleman & Co. Ltd.
Category
News Channel
Sector
Media and Entertainment
Tagline/ Slogan
Always with the news
USP
Good quality news and good panel discussions on events of importance
STP
Segment
People seeking daily news about India
Target Group
Individual, SEC C,D,E
Positioning
Gives the best Indian news and also covers international matters
SWOT Analysis
1.Good new presenters with good analytical ability 2.Focus on main news rather than surrounding irrelevant events 3.Popular news channel amongst urban classes Strength 4.Good coverage of business and political events
1.Legal issues create controversies Weakness 2.Sometimes a biased approach in news can cause uproar
1. Having more correspondents and covering global events with better analysis of events 2.Try to be unbiased whenever trying to cover any story Opportunity 3.Organise global events to further strengthen brand
1.Threat from competitor and domestic news channels Threats 2.Newpapers
Competition
1. Aaj Tak 2. Star News 3. NDTV India Competitors 4. Other regional news channels 5. Internet
6. Newspaper
doc_721247156.docx
SWOT ANALYSIS OF TIMES NOW
Times Now
Parent Company
Bennett, Coleman & Co. Ltd.
Category
News Channel
Sector
Media and Entertainment
Tagline/ Slogan
Always with the news
USP
Good quality news and good panel discussions on events of importance
STP
Segment
People seeking daily news about India
Target Group
Individual, SEC C,D,E
Positioning
Gives the best Indian news and also covers international matters
SWOT Analysis
1.Good new presenters with good analytical ability 2.Focus on main news rather than surrounding irrelevant events 3.Popular news channel amongst urban classes Strength 4.Good coverage of business and political events
1.Legal issues create controversies Weakness 2.Sometimes a biased approach in news can cause uproar
1. Having more correspondents and covering global events with better analysis of events 2.Try to be unbiased whenever trying to cover any story Opportunity 3.Organise global events to further strengthen brand
1.Threat from competitor and domestic news channels Threats 2.Newpapers
Competition
1. Aaj Tak 2. Star News 3. NDTV India Competitors 4. Other regional news channels 5. Internet
6. Newspaper
doc_721247156.docx