Description
SWOT ANALYSIS OF TILT DRINK
Tilt Drink
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Premium Malt Beverage STP
Segment
Individuals who prefer higher alcohol content in their drink
Target Group
Young urban adults
Positioning
An energy drink, containing alcohol SWOT Analysis
1. High quality drink for urban youth 2. Availability in seven different flavors 3. Unique taste which is popular amongst its customers 4. Bright colored beer and wide product range Strength 5. Has variants like cherry, orange, grape, lime and tropical fruit
1. Higher price compared to competitors 2. Brand recall is limited as compared to a few other popular brands Weakness 3. The brand had faced issues from state governments
1. Company has decided to lower its alcohol content 2. International markets Opportunity 3. Less entry-barriers
Threats
1. Government regulations (Ban on caffeine etc.)
2. Copyright infringement lawsuits affecting the brand image 3. Recent reports have indicated that highly caffeinated beverages result in underage drinking Competition
1. 3SUM 2. Sparks Competitors 3. Four Loko
doc_134288993.docx
SWOT ANALYSIS OF TILT DRINK
Tilt Drink
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Premium Malt Beverage STP
Segment
Individuals who prefer higher alcohol content in their drink
Target Group
Young urban adults
Positioning
An energy drink, containing alcohol SWOT Analysis
1. High quality drink for urban youth 2. Availability in seven different flavors 3. Unique taste which is popular amongst its customers 4. Bright colored beer and wide product range Strength 5. Has variants like cherry, orange, grape, lime and tropical fruit
1. Higher price compared to competitors 2. Brand recall is limited as compared to a few other popular brands Weakness 3. The brand had faced issues from state governments
1. Company has decided to lower its alcohol content 2. International markets Opportunity 3. Less entry-barriers
Threats
1. Government regulations (Ban on caffeine etc.)
2. Copyright infringement lawsuits affecting the brand image 3. Recent reports have indicated that highly caffeinated beverages result in underage drinking Competition
1. 3SUM 2. Sparks Competitors 3. Four Loko
doc_134288993.docx