Description
SWOT ANALYSIS OF TIGER ELECTRONICS TOYS
Tiger Electronics Toys
Parent Company
Hasbro, Inc.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Producer of handheld LCD games
STP
Segment
Console video games and handheld games
Target Group
Kids and collectors
Positioning
The wide range of toys and video games offered something for all kids
SWOT Analysis
1. Brand is a popular LCD handheld manufacturer 2. One of the biggest video game makers 3. Has a good customer reach 4.Efficient top management and expertise in the industry 5. Strong backing of parent company and association with brands like Strength Spiderman, Terminator etc
1. Limited brand awareness compared to bigger brands 2. The company products are primarily dependent on the US market Weakness with less international exposure
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
Competitors
1.Atari
2.NES 3. Sony Playstation
doc_471791757.docx
SWOT ANALYSIS OF TIGER ELECTRONICS TOYS
Tiger Electronics Toys
Parent Company
Hasbro, Inc.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Producer of handheld LCD games
STP
Segment
Console video games and handheld games
Target Group
Kids and collectors
Positioning
The wide range of toys and video games offered something for all kids
SWOT Analysis
1. Brand is a popular LCD handheld manufacturer 2. One of the biggest video game makers 3. Has a good customer reach 4.Efficient top management and expertise in the industry 5. Strong backing of parent company and association with brands like Strength Spiderman, Terminator etc
1. Limited brand awareness compared to bigger brands 2. The company products are primarily dependent on the US market Weakness with less international exposure
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
Competitors
1.Atari
2.NES 3. Sony Playstation
doc_471791757.docx