Description
SWOT ANALYSIS OF TIGER BEER
Tiger Beer
Parent Company
Heineken International
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
It's Time for a Tiger; Game for Tiger
USP
Greater 'authenticity' than other beverages. STP
Segment
Urban youth wanting to have beer beverages
Target Group
Young urban middle and upper middle class
Positioning
A beer for good times and fun SWOT Analysis
1. Brand recall- Very high. Associative with countries like Taiwan, Hong Kong, South Korea, and Singapore. 2. Meaningfulness - powers the economies of its countries. 3. Likability- the brand itself depicts adventure. 4. Global presence- it has been successful in transferring the brand to Europe, USA, Canada, Latin America, Australia/New Zealand and the Middle East Strength 5. Strong distribution and good brand backing of parent company
1. Strong competition from global brands means limited market share 2. In the beer beverage market, brand switching is high hence brand Weakness loyalty is affected
1. The heart and soul of the brand has not changed, ‘it's about Opportunity winning". It also resonates with the unique ‘striving to win' aspect of the Asian culture.
2. Various initiatives & advertising on the digital media platform have received favorable responses. 3. It has been extremely successful in the UK- a serious drinking market that has a short attention span and is brutally competitive.
1. Free Trade Agreements and other market factors have gradually allowed more players in, which has eroded its market share. 2. It is perceived as an ‘old fashioned' beer while the young are picking up the new foreign beers flooding the market. Threats 3. Competitive brands Competition
1.Budweiser 2.Miller Competitors 3.Coors
doc_477954763.docx
SWOT ANALYSIS OF TIGER BEER
Tiger Beer
Parent Company
Heineken International
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
It's Time for a Tiger; Game for Tiger
USP
Greater 'authenticity' than other beverages. STP
Segment
Urban youth wanting to have beer beverages
Target Group
Young urban middle and upper middle class
Positioning
A beer for good times and fun SWOT Analysis
1. Brand recall- Very high. Associative with countries like Taiwan, Hong Kong, South Korea, and Singapore. 2. Meaningfulness - powers the economies of its countries. 3. Likability- the brand itself depicts adventure. 4. Global presence- it has been successful in transferring the brand to Europe, USA, Canada, Latin America, Australia/New Zealand and the Middle East Strength 5. Strong distribution and good brand backing of parent company
1. Strong competition from global brands means limited market share 2. In the beer beverage market, brand switching is high hence brand Weakness loyalty is affected
1. The heart and soul of the brand has not changed, ‘it's about Opportunity winning". It also resonates with the unique ‘striving to win' aspect of the Asian culture.
2. Various initiatives & advertising on the digital media platform have received favorable responses. 3. It has been extremely successful in the UK- a serious drinking market that has a short attention span and is brutally competitive.
1. Free Trade Agreements and other market factors have gradually allowed more players in, which has eroded its market share. 2. It is perceived as an ‘old fashioned' beer while the young are picking up the new foreign beers flooding the market. Threats 3. Competitive brands Competition
1.Budweiser 2.Miller Competitors 3.Coors
doc_477954763.docx