Description
SWOT ANALYSIS OF TIFFANY AND COMPANY
Tiffany and Co
Parent Company
Tiffany and Co
Category
Jewellery and Diamonds
Sector
Lifestyle and Retail
Tagline/ Slogan
True love grows
USP
Greatest design technique and innovative designs
STP
Jeweler connoisseurs Segment unique designs
who wants to buy one of its design ,which has a
Target Group
Women form the upper-middle and upper class
Flawless craftsmanship, exquisite collections of couture jeweler on Positioning earth
SWOT Analysis
1. In 1851, Tiffany was the first company to institute the 925/1000silver standard was later adopted by United States 2. This company has produced ceremonial swords and have also made many artistic products for the white house 3. Nearly 10,000 full time and part time employees 4.Broad offerings and huge product portfolio 5. It is available through exclusive 70 stores and also through 100+ Strength international stores
1. The global jeweler is fragmented; there is lot of competition 2. Hasn’t been able to have its brand presence felt in the emerging Weakness economies
1. More designs in seasonality changes 2. Expand its global distribution 3.Enhance customer awareness, by indulging into marketing activities. Opportunity 4.Increase online sales.
Threats
1. Consumer spending decreases in times of falling consumer confidence in terms of the products, resulting in high Inventory costs.
2.Reduction in price points may cause severe losses to the brand in case to increase the sales 3.Uncertainty in global economic downturn 4.Changes in cost of diamonds or reduced supply availability.
Competition
1.Blue Nile 2.Bulgari Competitors 3.Gitanjali
doc_774826549.docx
SWOT ANALYSIS OF TIFFANY AND COMPANY
Tiffany and Co
Parent Company
Tiffany and Co
Category
Jewellery and Diamonds
Sector
Lifestyle and Retail
Tagline/ Slogan
True love grows
USP
Greatest design technique and innovative designs
STP
Jeweler connoisseurs Segment unique designs
who wants to buy one of its design ,which has a
Target Group
Women form the upper-middle and upper class
Flawless craftsmanship, exquisite collections of couture jeweler on Positioning earth
SWOT Analysis
1. In 1851, Tiffany was the first company to institute the 925/1000silver standard was later adopted by United States 2. This company has produced ceremonial swords and have also made many artistic products for the white house 3. Nearly 10,000 full time and part time employees 4.Broad offerings and huge product portfolio 5. It is available through exclusive 70 stores and also through 100+ Strength international stores
1. The global jeweler is fragmented; there is lot of competition 2. Hasn’t been able to have its brand presence felt in the emerging Weakness economies
1. More designs in seasonality changes 2. Expand its global distribution 3.Enhance customer awareness, by indulging into marketing activities. Opportunity 4.Increase online sales.
Threats
1. Consumer spending decreases in times of falling consumer confidence in terms of the products, resulting in high Inventory costs.
2.Reduction in price points may cause severe losses to the brand in case to increase the sales 3.Uncertainty in global economic downturn 4.Changes in cost of diamonds or reduced supply availability.
Competition
1.Blue Nile 2.Bulgari Competitors 3.Gitanjali
doc_774826549.docx