Description
SWOT ANALYSIS OF TIDE NATURALS
Tide Naturals
Parent Company
P&G
Category
Soap & Detergents
Sector
FMCG
Tagline/ Slogan
Naye jaise white ho to Tide ho
A tier-3 (lower middle class) detergent which is primarily used in the USP segment as a special wash detergent STP
Segment
Soap & Detergents
Target Group
Lower middle class (Tier 3 & Tier 4)
A detergent powder which provides cleanliness keeping the hands of Positioning the washer smooth at the same time SWOT Analysis
1. Leverages on the brand name of TIDE 2. Leverages on the strong distribution network of P&G 3. Good brand visibility and advertising with new ad campaigns to keep brand top-of-the-mind Strength 4. Strong parent brand ensure excellent distribution
1. Loses out on sales due to premium pricing strategies since it operates in a segment which is price sensitive 2.Lower awareness about the product in the mass market segment Weakness and cannibalisation is a concern
1. To increase the sales of the product in tier-3 & tier-4 using promotions Opportunity 2. Tap the rural market by collaborating with various NGOs
1. Low profit margins in detergent sector Threats 2.Threat from existing and new players in the market Competition
1. Ghari 2. Rin 3. Active Wheel Competitors 4. Nirma
doc_749972419.docx
SWOT ANALYSIS OF TIDE NATURALS
Tide Naturals
Parent Company
P&G
Category
Soap & Detergents
Sector
FMCG
Tagline/ Slogan
Naye jaise white ho to Tide ho
A tier-3 (lower middle class) detergent which is primarily used in the USP segment as a special wash detergent STP
Segment
Soap & Detergents
Target Group
Lower middle class (Tier 3 & Tier 4)
A detergent powder which provides cleanliness keeping the hands of Positioning the washer smooth at the same time SWOT Analysis
1. Leverages on the brand name of TIDE 2. Leverages on the strong distribution network of P&G 3. Good brand visibility and advertising with new ad campaigns to keep brand top-of-the-mind Strength 4. Strong parent brand ensure excellent distribution
1. Loses out on sales due to premium pricing strategies since it operates in a segment which is price sensitive 2.Lower awareness about the product in the mass market segment Weakness and cannibalisation is a concern
1. To increase the sales of the product in tier-3 & tier-4 using promotions Opportunity 2. Tap the rural market by collaborating with various NGOs
1. Low profit margins in detergent sector Threats 2.Threat from existing and new players in the market Competition
1. Ghari 2. Rin 3. Active Wheel Competitors 4. Nirma
doc_749972419.docx