Description
SWOT ANALYSIS OF TIC TAC
Tic Tac
Parent Company
Ferrero
Category
Mint/Mouth Freshner
Sector
Food Products
Tagline/ Slogan
The 1½ Calorie Breath Mint; Refreshment to be shared
USP
Sweet mint tablets
STP
Segment
People looking to have sweet after mint
Target Group
Youth from middle and upper class
Positioning
Low calorie mint for everyone
SWOT Analysis
1.Good packaging and advertising Strength 2.Good taste
1.Too sweet Weakness 2.Not too many flavors
1.Introduce newer flavors Opportunity 2.Tap growing markets
1.Threat from local candies Threats 2.Threat from chocolates
Competition
1.Mentos 2.ITC Mint-O Competitors 3.Polo
doc_439834225.docx
SWOT ANALYSIS OF TIC TAC
Tic Tac
Parent Company
Ferrero
Category
Mint/Mouth Freshner
Sector
Food Products
Tagline/ Slogan
The 1½ Calorie Breath Mint; Refreshment to be shared
USP
Sweet mint tablets
STP
Segment
People looking to have sweet after mint
Target Group
Youth from middle and upper class
Positioning
Low calorie mint for everyone
SWOT Analysis
1.Good packaging and advertising Strength 2.Good taste
1.Too sweet Weakness 2.Not too many flavors
1.Introduce newer flavors Opportunity 2.Tap growing markets
1.Threat from local candies Threats 2.Threat from chocolates
Competition
1.Mentos 2.ITC Mint-O Competitors 3.Polo
doc_439834225.docx