Description
SWOT ANALYSIS OF THOMAS BRENT
Thomas Brent
Parent Company
Thomas Brent Designs
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
A Brand has new cuts innovative designs and a vintage Canadian USP designer
STP
Segment
People interested in specialized and exciting couture
Target Group
Individuals with a stylish attitude and medium-high purchasing power
Elegant clothes with a contemporary feel, always in line with the Positioning continual changes in the world of fashion
SWOT Analysis
1. Established brand image in Canada 2. Trying to meet the requirements of the changing markets 3.Thomas Brent collection has been distributed in boutiques worldwide since the last 5 years 4.Canadian fashion with a chic and modern attitude 5.They have their presence in USA, UK, Brazil, Korea, Taiwan and other Strength eastern countries
1.Have not been able to establish their online retail well 2.Do not have presence in a lot of countries reducing their customer Weakness base
1.Online retail gaining a large amount of importance 2.Global expansion and acquisitions in non European countries Opportunity 3. Tie-ups with fashion houses and sponsorships
1.Competitors who have much more global presence 2.Economic downturn has an effect on their presence in USA Threats 3.Price wars with other brands in similar segments
Competition
1. Areille di Pinto Competitors 2. Ashley Rowe
doc_963633346.docx
SWOT ANALYSIS OF THOMAS BRENT
Thomas Brent
Parent Company
Thomas Brent Designs
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
A Brand has new cuts innovative designs and a vintage Canadian USP designer
STP
Segment
People interested in specialized and exciting couture
Target Group
Individuals with a stylish attitude and medium-high purchasing power
Elegant clothes with a contemporary feel, always in line with the Positioning continual changes in the world of fashion
SWOT Analysis
1. Established brand image in Canada 2. Trying to meet the requirements of the changing markets 3.Thomas Brent collection has been distributed in boutiques worldwide since the last 5 years 4.Canadian fashion with a chic and modern attitude 5.They have their presence in USA, UK, Brazil, Korea, Taiwan and other Strength eastern countries
1.Have not been able to establish their online retail well 2.Do not have presence in a lot of countries reducing their customer Weakness base
1.Online retail gaining a large amount of importance 2.Global expansion and acquisitions in non European countries Opportunity 3. Tie-ups with fashion houses and sponsorships
1.Competitors who have much more global presence 2.Economic downturn has an effect on their presence in USA Threats 3.Price wars with other brands in similar segments
Competition
1. Areille di Pinto Competitors 2. Ashley Rowe
doc_963633346.docx