Description
SWOT ANALYSIS OF THE TELEGRAPH
The Telegraph
Parent Company
ABP Group
Category
Indian English-language Daily Newspaper
Sector
Newspapers
Tagline/ Slogan
-
Fourth most-widely read English newspaper in India with a readership USP of 13+ lakhs
STP
Segment
English news readers
Target Group
Professionals, students
Largest circulated Daily in the eastern region of India published from Positioning calcutta
SWOT Analysis
1. Noted for its extensive coverage of Indian foreign policy 2. Famous for reporting the problems of troubled North-East 3. The Telegraph comes with six editions Strength 4. Fourth most-widely read English newspaper in India
1.Competes heavily with The Times of India Weakness 2.Lack of weekly magazines in the newspaper
1.Can generate revenue from online e-paper advertising 2.Bring some good ads through online youtube for marketing and increasing the readership 3.Add additional innovative features by understanding the needs of Opportunity target customer segment
1. Cut-throat competition offered by other English national dailies 2.Not as effective in terms of the quality of news as that of the high ranking newspapers in readership 3.Immediate need to move up the ladder in case if it wants to gain new Threats customers beyond the loyal readers
Competition
1.The Times of India 2.The Hindustan Times Competitors 3.The Hindu
doc_486473643.docx
SWOT ANALYSIS OF THE TELEGRAPH
The Telegraph
Parent Company
ABP Group
Category
Indian English-language Daily Newspaper
Sector
Newspapers
Tagline/ Slogan
-
Fourth most-widely read English newspaper in India with a readership USP of 13+ lakhs
STP
Segment
English news readers
Target Group
Professionals, students
Largest circulated Daily in the eastern region of India published from Positioning calcutta
SWOT Analysis
1. Noted for its extensive coverage of Indian foreign policy 2. Famous for reporting the problems of troubled North-East 3. The Telegraph comes with six editions Strength 4. Fourth most-widely read English newspaper in India
1.Competes heavily with The Times of India Weakness 2.Lack of weekly magazines in the newspaper
1.Can generate revenue from online e-paper advertising 2.Bring some good ads through online youtube for marketing and increasing the readership 3.Add additional innovative features by understanding the needs of Opportunity target customer segment
1. Cut-throat competition offered by other English national dailies 2.Not as effective in terms of the quality of news as that of the high ranking newspapers in readership 3.Immediate need to move up the ladder in case if it wants to gain new Threats customers beyond the loyal readers
Competition
1.The Times of India 2.The Hindustan Times Competitors 3.The Hindu
doc_486473643.docx