Description
SWOT ANALYSIS OF THE INDIAN EXPRESS
The Indian Express
Parent Company
Indian Express Group
Category
Indian English-language Daily Newspaper
Sector
Media and Entertainment
Tagline/ Slogan
It all starts here; Journalism of Courage
Franchisee model in some places which made the newspaper turn USP around
STP
Segment
English news preferring individuals
Target Group
English reading literates along with those who follow their news daily
Those who take decisions at the top refer to the say of The Indian Express , thereby positioning itself as the starting point for all that Positioning happens in the country
SWOT Analysis
1. Well built up franchise model in remote places where access is difficult 2. Covers the four corners of North India with a good network and 9 publishing centers 3. It is among the top ten position according to the readership ranking of Indian English dailies 4. Maintains an online website with daily e-paper and current updates Strength 5. Good brand presence across India
1. Underwent a lot of legal battles for ownership since decades which compromised on the quality of journalism as the secondary focus 2.The Indian Express Group got divided into two newspapers-one for south(The New Indian Express) and the other for north(The Indian Weakness Express) which may lead to extra costs for gathering information
1. Can generate more revenue by promoting ads of national brands at low costs 2.Bring some good ads online through YouTube for marketing and increasing the readership 3.Add additional innovative features by understanding the needs of Opportunity target customer segment
1. Cut-throat competition offered by other English national dailies 2.Not as effective in terms of the quality of news as that of the high ranking newspapers in readership 3.Immediate need to move up the ladder in case if it wants to gain new Threats customers beyond the loyal readers
Competition
1.The Times of India 2.Hindustan Times Competitors 3.The Telegraph
doc_740178803.docx
SWOT ANALYSIS OF THE INDIAN EXPRESS
The Indian Express
Parent Company
Indian Express Group
Category
Indian English-language Daily Newspaper
Sector
Media and Entertainment
Tagline/ Slogan
It all starts here; Journalism of Courage
Franchisee model in some places which made the newspaper turn USP around
STP
Segment
English news preferring individuals
Target Group
English reading literates along with those who follow their news daily
Those who take decisions at the top refer to the say of The Indian Express , thereby positioning itself as the starting point for all that Positioning happens in the country
SWOT Analysis
1. Well built up franchise model in remote places where access is difficult 2. Covers the four corners of North India with a good network and 9 publishing centers 3. It is among the top ten position according to the readership ranking of Indian English dailies 4. Maintains an online website with daily e-paper and current updates Strength 5. Good brand presence across India
1. Underwent a lot of legal battles for ownership since decades which compromised on the quality of journalism as the secondary focus 2.The Indian Express Group got divided into two newspapers-one for south(The New Indian Express) and the other for north(The Indian Weakness Express) which may lead to extra costs for gathering information
1. Can generate more revenue by promoting ads of national brands at low costs 2.Bring some good ads online through YouTube for marketing and increasing the readership 3.Add additional innovative features by understanding the needs of Opportunity target customer segment
1. Cut-throat competition offered by other English national dailies 2.Not as effective in terms of the quality of news as that of the high ranking newspapers in readership 3.Immediate need to move up the ladder in case if it wants to gain new Threats customers beyond the loyal readers
Competition
1.The Times of India 2.Hindustan Times Competitors 3.The Telegraph
doc_740178803.docx