Description
SWOT ANALYSIS OF THE HINDU
The Hindu
Parent Company
Kasturi and Sons Ltd
Category
Newspapers
Sector
Media & Entertainment
Tagline/ Slogan
Stay ahead of times; India’s National Newspaper since 1878
USP
Synonymous with Southern India especially Chennai
STP
Segment
General News Segment
Target Group
English speaking/reading Indian Audience
Positioning
Voice of Southern India
SWOT Analysis
1. Wide presence across India specially in Southern India 2. High brand loyalty amongst customers 3. Constant Innovation like first to go Online, first to print in color etc 4. Increasing penetration across India through advertising and promotion Strength 5. Has a high readership of around 2 million people per day
1. Tough competition from other English dailies means limited scope of increasing market share 2. Limited popularity as compared amongst the youth which is a huge Weakness segment
1.Can use its Brand Image to spread to Pan India circulation. Opportunity 2. Multi-lingual editions to penetrate into the rural areas
1.Increased competition from other newspapers Threats 2. On line news medium means reduced circulation
Competition
1. Times of India 2. Hindustan Times Competitors 3. Indian Express
doc_849322244.docx
SWOT ANALYSIS OF THE HINDU
The Hindu
Parent Company
Kasturi and Sons Ltd
Category
Newspapers
Sector
Media & Entertainment
Tagline/ Slogan
Stay ahead of times; India’s National Newspaper since 1878
USP
Synonymous with Southern India especially Chennai
STP
Segment
General News Segment
Target Group
English speaking/reading Indian Audience
Positioning
Voice of Southern India
SWOT Analysis
1. Wide presence across India specially in Southern India 2. High brand loyalty amongst customers 3. Constant Innovation like first to go Online, first to print in color etc 4. Increasing penetration across India through advertising and promotion Strength 5. Has a high readership of around 2 million people per day
1. Tough competition from other English dailies means limited scope of increasing market share 2. Limited popularity as compared amongst the youth which is a huge Weakness segment
1.Can use its Brand Image to spread to Pan India circulation. Opportunity 2. Multi-lingual editions to penetrate into the rural areas
1.Increased competition from other newspapers Threats 2. On line news medium means reduced circulation
Competition
1. Times of India 2. Hindustan Times Competitors 3. Indian Express
doc_849322244.docx