Description
SWOT ANALYSIS OF THE DAILY TELEGRAPH
The Daily Telegraph
Parent Company
Telegraph Media Group
Category
Daily morning broadsheet newspaper
Sector
Newspapers
Tagline/ Slogan
Centre-right, conservative
USP
It has an average daily circulation 0.6+ million
STP
Segment
English reading population
Target Group
Professionals, businessmen and politicians
Positioning
Politically conservative in modern times
SWOT Analysis
1. Majority of Telegraph readershave a strong brand loyalty 2. Its website is the third most visited British newspaper website 3. Online users are 1.7 million daily where major visit social media 4. Offers readers to start their own blog ,share and connect with other readers Strength 5. Strong presence in the UK
1.Alleged Nexus with political party may downgrade the standard of news Weakness 2. Limited differentiation and market share
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.The Guardian 2.The Times Competitors 3.The Observer
doc_148318140.docx
SWOT ANALYSIS OF THE DAILY TELEGRAPH
The Daily Telegraph
Parent Company
Telegraph Media Group
Category
Daily morning broadsheet newspaper
Sector
Newspapers
Tagline/ Slogan
Centre-right, conservative
USP
It has an average daily circulation 0.6+ million
STP
Segment
English reading population
Target Group
Professionals, businessmen and politicians
Positioning
Politically conservative in modern times
SWOT Analysis
1. Majority of Telegraph readershave a strong brand loyalty 2. Its website is the third most visited British newspaper website 3. Online users are 1.7 million daily where major visit social media 4. Offers readers to start their own blog ,share and connect with other readers Strength 5. Strong presence in the UK
1.Alleged Nexus with political party may downgrade the standard of news Weakness 2. Limited differentiation and market share
1.Can generate more revenues online by entering into partnership with other websites 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other newspapers 2.Negative reviews act as a roadblock Threats 3.Lawsuits can be filed for misrepresentation in an form
Competition
1.The Guardian 2.The Times Competitors 3.The Observer
doc_148318140.docx