Description
SWOT ANALYSIS OF TEXTRON
Textron
Parent Company
Textron Inc
Category
Conglomerate
Sector
Aircraft, Industry and Finance
Tagline/ Slogan
The power of Textron is the power of our brand
USP
Reliability and quality especially in the aerospace industry STP
Segment
Helicopters, Aircraft, Transportation, Automobile, industry, finance
Military, companies operating commercial helicopters, airlines, industries seeking shipping and packaging, Automobile industries, consumers of multi utility and off road vehicles, government and Target Group commercial agencies seeking supply chain solutions,
Company with groundbreaking technologies, innovative solutions and Positioning first-class service. SWOT Analysis
1. Operating with 32,000 thousand employees operating in 100+ manufacturing facilities 2. Has its presence in 27 countries 3. Diversified product portfolio and balanced revenue streams - Bell segment; Cessna; industrial; Textron Systems; and finance segment 4. Strong research and development capabilities Strength 5. Stable and strong financial performance
1. Unfunded employee pension benefits which is of huge amount 2. Heavy dependence on the US – with most revenue generation from US and substantial from US government Weakness 3. Decreasing revenue from Canada
1. Positive outlook for aerospace and defense sector which is consistently growing 2. Growing US military and space market Opportunity 3. Surge in defense spending in China and India
1. Intense competition from domestic and international players 2. Declining defense spending by the US Government Threats 3. Increasing compliance risks Competition
1. Boeing 2. EADS 3. General Dynamics company 4. Lockheed Martin Corporation 5. Northrop Grumman Corporation Competitors 6. United Technologies Corporation
doc_660211649.docx
SWOT ANALYSIS OF TEXTRON
Textron
Parent Company
Textron Inc
Category
Conglomerate
Sector
Aircraft, Industry and Finance
Tagline/ Slogan
The power of Textron is the power of our brand
USP
Reliability and quality especially in the aerospace industry STP
Segment
Helicopters, Aircraft, Transportation, Automobile, industry, finance
Military, companies operating commercial helicopters, airlines, industries seeking shipping and packaging, Automobile industries, consumers of multi utility and off road vehicles, government and Target Group commercial agencies seeking supply chain solutions,
Company with groundbreaking technologies, innovative solutions and Positioning first-class service. SWOT Analysis
1. Operating with 32,000 thousand employees operating in 100+ manufacturing facilities 2. Has its presence in 27 countries 3. Diversified product portfolio and balanced revenue streams - Bell segment; Cessna; industrial; Textron Systems; and finance segment 4. Strong research and development capabilities Strength 5. Stable and strong financial performance
1. Unfunded employee pension benefits which is of huge amount 2. Heavy dependence on the US – with most revenue generation from US and substantial from US government Weakness 3. Decreasing revenue from Canada
1. Positive outlook for aerospace and defense sector which is consistently growing 2. Growing US military and space market Opportunity 3. Surge in defense spending in China and India
1. Intense competition from domestic and international players 2. Declining defense spending by the US Government Threats 3. Increasing compliance risks Competition
1. Boeing 2. EADS 3. General Dynamics company 4. Lockheed Martin Corporation 5. Northrop Grumman Corporation Competitors 6. United Technologies Corporation
doc_660211649.docx