Description
SWOT ANALYSIS OF TESCO STORES
Tesco Stores
Parent Company
TESCO PLC
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Every Little Helps
USP
Price leader in food category retailing in UK
STP
Segment
Retail and Departmental Stores
Target Group
Middle class and premium households
Positioning
The retail store that fulfills its customers’ daily needs conveniently
SWOT Analysis
1. Wide Market Presence across Europe, South America, North America, North Africa and Asia 2. Multi Format Strategy-hypermarkets, supermarkets, hard discount stores and convenience stores 3. High proportion of locally sourced products which helps to achieve operational efficiencies 4. Relatively large stores with broad non-food lines such as books, apparels, music, electronics, furniture, petrol and software; financial services; telecoms and internet services etc Strength 5. Highly popular Private label brands that build its brand equity
1. Recent controversies that led to negative media coverage and public image 2. Weak presence in other countries 3.Tesco's Finance profit levels were impacted through bad debt, credit Weakness card arrears and household insurance claims
1.Rebranding Champion stores through innovative digital media advertising and promotions 2.Entry into emerging markets through acquisition of smaller chains and tie-ups Opportunity 3.Focus to boost non-food sales
4.Focus on Private label growth
1. Rising raw material costs from both food and non-food will impact profit margins overall 2.Maintaining low-cost operations and low prices in economic recession scenario Threats 3. Increased competition from other retail store formats and companies
Competition
1.Walmart 2.Carrefour Competitors 3.Debenhams
doc_598029196.docx
SWOT ANALYSIS OF TESCO STORES
Tesco Stores
Parent Company
TESCO PLC
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Every Little Helps
USP
Price leader in food category retailing in UK
STP
Segment
Retail and Departmental Stores
Target Group
Middle class and premium households
Positioning
The retail store that fulfills its customers’ daily needs conveniently
SWOT Analysis
1. Wide Market Presence across Europe, South America, North America, North Africa and Asia 2. Multi Format Strategy-hypermarkets, supermarkets, hard discount stores and convenience stores 3. High proportion of locally sourced products which helps to achieve operational efficiencies 4. Relatively large stores with broad non-food lines such as books, apparels, music, electronics, furniture, petrol and software; financial services; telecoms and internet services etc Strength 5. Highly popular Private label brands that build its brand equity
1. Recent controversies that led to negative media coverage and public image 2. Weak presence in other countries 3.Tesco's Finance profit levels were impacted through bad debt, credit Weakness card arrears and household insurance claims
1.Rebranding Champion stores through innovative digital media advertising and promotions 2.Entry into emerging markets through acquisition of smaller chains and tie-ups Opportunity 3.Focus to boost non-food sales
4.Focus on Private label growth
1. Rising raw material costs from both food and non-food will impact profit margins overall 2.Maintaining low-cost operations and low prices in economic recession scenario Threats 3. Increased competition from other retail store formats and companies
Competition
1.Walmart 2.Carrefour Competitors 3.Debenhams
doc_598029196.docx