Description
SWOT ANALYSIS OF TERNA
Terna
Parent Company
Terna s.p.A
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Italy’s electricity transmission operator STP
Segment
Electric and energy solutions for corporates and industries
Target Group
Industries, Retail customers,Ports, Cities etc
Positioning
One of world’s largest transmission grid operator SWOT Analysis
1.Has over 3500 employees and is the top transmission grid operator in Europe and one of the biggest in the world. Has 22 connecting lines with foreign countries. 2. Has over 63500 km of transmission lines. Manages the National electricity grid of Italy 3. Features in the FTSE MIB companies of the Italian stock index 4. Awarded the Best European Electric utilities Company Strength 5. Strong market reputation and stable operations
1.Focussed mainly in Europe –specially in Italy 2.Does not have Power generation units and is not present across the Weakness value chain
1.Using its expertise in transmission operations, it can operate in Opportunity other countries in Asia, Africa and also in other parts of Europe
2. Investing in power generation units, it can become an integrated company. 3. Huge demand for power in Italy as well as in Europe
1.Reducing prices for power may reduce its profit margins 2.The prevailing Eurozone crisis as well as the corruption prevalent in Italy may affect its operations Threats 3.Varying government policies in other countries (outside Europe) Competition
1.ENEL s.p.A. 2.Electricite de France Competitors 3.E.ON
doc_611259429.docx
SWOT ANALYSIS OF TERNA
Terna
Parent Company
Terna s.p.A
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Italy’s electricity transmission operator STP
Segment
Electric and energy solutions for corporates and industries
Target Group
Industries, Retail customers,Ports, Cities etc
Positioning
One of world’s largest transmission grid operator SWOT Analysis
1.Has over 3500 employees and is the top transmission grid operator in Europe and one of the biggest in the world. Has 22 connecting lines with foreign countries. 2. Has over 63500 km of transmission lines. Manages the National electricity grid of Italy 3. Features in the FTSE MIB companies of the Italian stock index 4. Awarded the Best European Electric utilities Company Strength 5. Strong market reputation and stable operations
1.Focussed mainly in Europe –specially in Italy 2.Does not have Power generation units and is not present across the Weakness value chain
1.Using its expertise in transmission operations, it can operate in Opportunity other countries in Asia, Africa and also in other parts of Europe
2. Investing in power generation units, it can become an integrated company. 3. Huge demand for power in Italy as well as in Europe
1.Reducing prices for power may reduce its profit margins 2.The prevailing Eurozone crisis as well as the corruption prevalent in Italy may affect its operations Threats 3.Varying government policies in other countries (outside Europe) Competition
1.ENEL s.p.A. 2.Electricite de France Competitors 3.E.ON
doc_611259429.docx