Description
SWOT ANALYSIS OF TERADATA CORPORATION

Teradata Corporation

Parent Company

Teradata Corp.

Category

Computer Services

Sector

IT and Technology

Tagline/ Slogan

Raising intelligence

USP

Efficient Data Management Solutions

STP

Segment

Database software users for data warehousing, analytical applications

Financial Institutions, Retailing, Manufacturing, Communication, Hospitality , Automotive, Gaming, Media, Transportation, Logistics, Oil Target Group Gas , Health Care, Consumer Goods Industries

Provider of best-in-class business intelligence solutions tailored to the Positioning needs of a wide variety of industries

SWOT Analysis

1. Wide range of Data storage and data analytics solutions 2. Leaders in the focused area of data warehousing solutions 3. Good industrial partnership with the service providers and vendors Strength 4. Good worldwide reach

1. The brand has limited recall as compared to some of the other leading brands Weakness 2.Huge installation charges and expensive upgrades

1. Data intensive application 2. Digital Media 3. Government Sector gives a good opportunity 4. Increasing Enterprise solutions demand in the organization, which Opportunity involve huge data processing

Threats

1. Huge global players like Oracle

2. Technological advancement 3. Global economy slowdown

Competition

1. Baidu 2.Tencent holdings 3. Fiserv 4. Netease.com Competitors 5. NHN



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