Description
SWOT ANALYSIS OF TENCENT HOLDINGS
Tencent Holdings
Parent Company
Tencent Holdings Ltd.
Category
Computer Services
Sector
IT and Technology
Tagline/ Slogan
We aim to create value for our users
USP
Social network and gaming portal
STP
Internet services, E-commerce, online Media and advertising industry, Segment Gaming industry
People using internet services, and companies using online platform for Target Group advertisement and selling of their products in China
Positioning
Most visited portal in China
SWOT Analysis
1. Excellent R&D facility, more than 50% employees focus on it 2. It has well diversified business portfolio, which provide various service on internet to attract customer base 3. It has strong position in instant marketing domain, it has got a lot of patents under its name Strength 4. Leaders in internet services in China
1. It has sole presence in China which makes it vulnerable to risk, if any associated with the country Weakness 2. Unable to reach globally, and use huge global internet service Market
1. There growing internet usage in the country in various fields 2. The company is coming with strategic business expansion by coming up with new services and patents Opportunity 3. The value added service market growth is very high
1. Increasing competition due to global player Threats 2. Strict govt laws and policies
Competition
1. Netease.com 2. Baidu 3. Fiserv 4. RenRen Competitors 5. Sohu
doc_748972091.docx
SWOT ANALYSIS OF TENCENT HOLDINGS
Tencent Holdings
Parent Company
Tencent Holdings Ltd.
Category
Computer Services
Sector
IT and Technology
Tagline/ Slogan
We aim to create value for our users
USP
Social network and gaming portal
STP
Internet services, E-commerce, online Media and advertising industry, Segment Gaming industry
People using internet services, and companies using online platform for Target Group advertisement and selling of their products in China
Positioning
Most visited portal in China
SWOT Analysis
1. Excellent R&D facility, more than 50% employees focus on it 2. It has well diversified business portfolio, which provide various service on internet to attract customer base 3. It has strong position in instant marketing domain, it has got a lot of patents under its name Strength 4. Leaders in internet services in China
1. It has sole presence in China which makes it vulnerable to risk, if any associated with the country Weakness 2. Unable to reach globally, and use huge global internet service Market
1. There growing internet usage in the country in various fields 2. The company is coming with strategic business expansion by coming up with new services and patents Opportunity 3. The value added service market growth is very high
1. Increasing competition due to global player Threats 2. Strict govt laws and policies
Competition
1. Netease.com 2. Baidu 3. Fiserv 4. RenRen Competitors 5. Sohu
doc_748972091.docx