Description
SWOT ANALYSIS OF TEN SPORTS
Ten Sports
Parent Company
Zee Entertainment Enterprises
Category
Sports TV Channels
Sector
Media and Entertainment
Tagline/ Slogan
Feel the rush
Broadcasting rights for Champions League football and cricket USP tournaments in Asia
STP
Segment
Male sports enthusiasts
Target Group
18-30 male middle and upper class
Positioning
Ten sports gives its viewers the adrenaline rush in sports
SWOT Analysis
1. Popular brand name 2.Showcases big sports events 3. Got Rights for UEFA Champions League Strength 4.Hsa rights for showcasing some major cricket tournaments
1.Price of individually viewing channel is high on various DTH Packages 2. Low Quality Fillers while no live content is being served 3. Cricket matches shown have a limited audience Weakness 4.Weaker branding as compared to ESPN and Star Sports
1.Tieups with more sports events Opportunity 2. More Global Content
1.Threat from different sports channels 2. Quality not as good as ESPN STAR Threats 3.Threat from online live streaming of matches
Competition
Competitors
1.Star Sports 2.ESPN
3.Sky Sports
doc_776146014.docx
SWOT ANALYSIS OF TEN SPORTS
Ten Sports
Parent Company
Zee Entertainment Enterprises
Category
Sports TV Channels
Sector
Media and Entertainment
Tagline/ Slogan
Feel the rush
Broadcasting rights for Champions League football and cricket USP tournaments in Asia
STP
Segment
Male sports enthusiasts
Target Group
18-30 male middle and upper class
Positioning
Ten sports gives its viewers the adrenaline rush in sports
SWOT Analysis
1. Popular brand name 2.Showcases big sports events 3. Got Rights for UEFA Champions League Strength 4.Hsa rights for showcasing some major cricket tournaments
1.Price of individually viewing channel is high on various DTH Packages 2. Low Quality Fillers while no live content is being served 3. Cricket matches shown have a limited audience Weakness 4.Weaker branding as compared to ESPN and Star Sports
1.Tieups with more sports events Opportunity 2. More Global Content
1.Threat from different sports channels 2. Quality not as good as ESPN STAR Threats 3.Threat from online live streaming of matches
Competition
Competitors
1.Star Sports 2.ESPN
3.Sky Sports
doc_776146014.docx